Canadian Perspectives on Advertising – 2015 Advertising Standards Canada
This study is a follow-up to the 2014 Consumer Perspective Study on Advertising which revealed that Canadians perceive higher levels of truth and accuracy in advertising appearing in traditional media versus advertising appearing online. This online research, with a representative sample of 1,052 Canadians, put a particular spotlight on the influence of brand credibility on perceptions of truth and accuracy of advertising in both online and traditional media.
OOH Advertising Ranks High for Trustworthiness
Canadians Rank OOH Advertising High for Truthfulness