OMAC has partnered with BrandSpark International, a leading brand, innovation and marketing ROI insights company, to leverage an Out-of-Home creative testing tool. Developed to help marketers and their agencies maximize the impact of OOH advertising campaigns pre-launch, AdSparkTM is a fee-based service that helps to improve the creative execution using two types of analytics:
- Diagnostic: Creative metric benchmarking, main message comprehension and brand
breakthrough via timed exposures (T-Scope)
- Optimization: Graphics & messaging hotspots, share of attention and sentiment
To download the Out-of-Home Creative Testing and Optimization Tool, please click here.