PATTISON Outdoor

PATTISON Outdoor Advertising is the largest Out-of-Home advertising company in Canada, owning 42% of all OOH advertising faces in Canada1. With 26 sales offices located across the country and over 100 years in the advertising industry, PATTISON is the market leader in breadth and depth of market coverage.

We provide advertisers with the most diversified selection of Outdoor products available across the Canadian landscape. Our inventory responds to the demands of today’s advertisers and their ever-evolving marketing strategies, providing the desired product variety and proximity to key demographic and geographic targets.

Our portfolio of products includes Horizontal Posters, Vertical Posters, Street Ads, Transit Shelters, Backlit Posters, Superboards, Spectaculars, Wall Murals, Mall Posters, Banners and Vinyl applications, Transit Advertising and Airport Advertising along with several niche products such as, Bus Benches in Edmonton, Delta and Kelowna, Digital Networks across Canada and Ferry Products in Vancouver and Halifax.

PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through the acquisition of Onestop Media Group (Onestop), a world-leader in the design, operation, and advancement of digital advertising networks for the transportation, malls, sports retail, residential and hospitality industries.

PATTISON Outdoor Advertising is a division of the Jim Pattison Group, Canada’s second largest privately held company with sales of $8.4 billion and 39,000 employees.

National in Scope and Local in Focus
PATTISON Outdoor is committed to provide every advertiser with unparalleled quality, professionalism and satisfaction beyond expectation.

1 COMB Dec 31, 2014


PRODUCTS:

 

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HORIZONTAL POSTERS

  • Engaging 10’Hx20’W Horizontal Posters
  • Offered by PATTISON in over 100 markets coast-to-coast
  • Dominate the market place
  • High reach and frequency
  • One of the lowest cost-per-thousand of all traditional media
  • Available in 28-day flights
 

Digital Horizontal Poster

DIGITAL HORIZONTAL POSTERS

  • Reach motorists in premium high-circulation locales in major markets across Canada.
  • Brilliant 10’Hx20’W digital displays offer advertisers flexible messaging, creative opportunities and real-time content feeds.
Vertical Poster

VERTICAL POSTER

  • 16’Hx12’W Vertical Posters
  • Located at key locations in 13 markets across Canada
  • Vertical posters provide advertisers an alternate format option better suited to some creative executions e.g. leveraging magazine creative
 

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STREET AD

  • Rear illuminated life-sized Street Ad displays put your message at eye-level
    for pedestrians and motorists in the downtown core of Canada’s major
    markets.
  • Street Ad units may contain two, three
    or four faces in a freestanding display, and the format is compatible with
    standard Transit Shelter Ads and Mall Posters.
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TRANSIT SHELTER

  • Transit Shelter Advertising (TSA) continues to be one of the most popular choices among Canada’s outdoor advertisers
  • Advertising messages reach both pedestrians and vehicular traffic
  • High reach and low cost compared to other media
 

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SUPERSHELTER

  • These super-sized transit advertising units are located in select areas of Edmonton and Lethbridge
 

BUS BENCH

BUS BENCH

  • Bus Bench Advertising helps advertisers cover the entire market or strategically target individual neighbourhoods or streets.
  • Design extensions beyond the standard rectangular back or Seat Plate additions can add to the impact of your message (subject to municipal regulations)
  • Due to a close affiliation with transit authorities and city regulators Bus Benches are located in a prime position at the bus stops offering advertisers exposure to both vehicular and pedestrian traffic.
 

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BACKLIT POSTER

  • Rear illumination and strategic placement make these 10’H x 20’W and 10’H x 30’W Backlit Poster displays stand out from the crowd.
  • Backlit Posters offer the advantage of being produced on flexible vinyl tarps that can be rotated to different locations over the life of a campaign, or taken down, stored and re-posted at a later date.
 

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SUPERBOARD & SPECTACULAR

  • These location specific displays combine exceptional size, vivid reproduction, and some of the country’s most sought after addresses to create an unforgettable impression in the marketplace.
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DIGITAL SUPERBOARD

  • Located in major cities across Canada, these 14’Hx48’W Digital Superboards consist of premium locations and feature the highest resolution LED displays
  • A reliable medium, this product is monitored regularly.
  • Flexible and responsive, content uploaded in real-time.
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WALL MURAL

  • These location specific displays combine exceptional size, vivid reproduction, and exceptional market presence to create an unforgettable impression.
  • Wall Mural sizes are determined by wall space dimensions and as a result, are ideal for image enhancement campaigns or for showcasing your product larger than life.

MALL ADVERTISING

 

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MALL POSTER

  • Mall Posters are available in 28-day flights and are located in the main corridors, entranceways, and food courts of major shopping malls in markets from coast to coast.
 

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MALL BANNER

  • Prominently located within prime shopping malls across the country, Mall Banners showcase your product or service with vivid image reproduction and high exposure to mall pedestrians primed for spending.
 

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MALL SPECIALTY MEDIA

  • Mall Media provides a variety of opportunities for advertisers to connect with consumers throughout the mall.
  • Reach consumers in innovative ways with:
  • Wall Murals
  • Door Decals
  • Floor Decals
  • Column Wraps
  • Railing Wraps
  • Carousel Wraps
  • Awning Wraps
  • Escalator Wraps
  • Elevator Wraps
  • Lenticulars
  • Interactive Displays
  • Digital Mall Network

TRANSIT ADVERTISING

 

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DIGITAL TRANSIT NETWORK

  • 40″ screens throughout the Toronto Transit system
  • Reach over 1.4 million commuters daily
  • Widescreen, Splitscreen and Timebanner/Timecheck ad units
  • smartAD®: contextually relevant messaging means ad content can change based on external data sources like entertainment, weather, date, time, screen location and more
  • Infotainment, news, and Next-Train-Arrival ensures high audience interest
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ULTRATAIL, SUPERBUS, SUPERTRAIN, BUS MURAL

  • Bright, bold, larger than life vinyl graphics applied to city transit vehicles create rolling billboards that reach every corner of a city – including areas closed to other forms of Out-of-Home media
  • Superbuses have an advertiser’s message applied to the sides, back, and optional coverage of the roof of the bus
  • UltraTails cover the back of the bus and are available for a minimum of 12 weeks
  • Due to production and installation requirements, Superbuses are typically sold for a minimum of 26 weeks or 52 weeks depending on the market.
  • Bus Murals cover a portion of the driver’s side of the bus and are sold for a minimum of 12 or 16 weeks, depending on the market.
 

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TRANSIT KING POSTER

  • King Posters are positioned at eye level on both the curb and driver’s side of buses and reach motorists, cyclists and pedestrians.
  • King Posters have one of the lowest costs per thousand of any measured media.
 

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TRANSIT HEADLINER

  • Headliners rise above city traffic to marquee your name, logo or contact information.
  • They can be used alone or in conjunction with King Posters.
  • Vinyl Extensions used with either Headliners or Kings add a “WOW” factor and aid recall of your message.

 

 

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TRANSIT SEVENTY POSTER

  • Typically positioned on the back of city buses, these posters are highly visible
    to motorists, cyclists, transit commuters and pedestrians.
  • Seventy Posters move your message to every part of the city at one of the
    lowest costs per thousand of any measured media.
 

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TRANSIT INTERIOR CARD

  • Traditional Interior Cards are available in two formats, the 11″H x 35″W Standard Card and the 11″H x 70″W Super Card.
  • Advertisers can dominate the interior of subway, bus or LRT vehicles by creating an advertising message that runs the entire interior of a vehicle.
 

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LRT STATION POSTER

  • In prime locations throughout LRT stations, these vibrant eye-level displays reach people during their daily commute or on their way to special events.
  • LRT Station Posters in Calgary and at some Edmonton stations are compatible with standard TSA displays
  • Alternate sizes are also available in Edmonton.
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TRANSIT LRT 28 POSTER

  • Strategically-placed, eye-level LRT 28 Posters are a commuter focused medium
  • Located inside LRT vehicles in Calgary and Edmonton, as well as LRT stations in Calgary
  • LRT 28 displays measure 27″H x 20″W
  • Great for reaching a high volume of people who attend special events such as the Calgary Stampede, and sporting events including hockey or football games
 

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STATION DOMINATION

  • Station Dominations provide advertisers with location exclusivity and highly engaging messaging opportunities
  • Specialty vinyl executions may include a variety of applications including zone wraps, hallway murals, floor decals, column wraps, stair risers, turnstile wraps etc.

AIRPORT ADVERTISING

 

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AIRPOSTER

  • Located throughout airport passenger lounges and public areas these 3’H x 4’W horizontal displays use rear illumination and vivid reproduction to draw attention to your advertising message.
  • AirPosters provide people waiting for flights, or meeting newly arrived passengers, with a welcome opportunity to become acquainted with your product or service.
 

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AIRLIGHT

AirLights are located on major access routes to Calgary, Edmonton, Saskatoon, and Ottawa International Airports and target both business and leisure travellers.
AirLights create a sustained, image-enhancing presence in the marketplace.

 

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AIRPORT SPECTACULAR

  • Airport Spectaculars are oversize horizontal displays that simply cannot be missed.
  • Located throughout the Calgary Airport terminal in passenger lounges, concourses, and baggage claim areas.
  • Vivid reproduction and rear illumination add to the brilliance of these advertising messages.
 

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AIRPORT DISPLAY

  • Displays within Calgary International Airport enable travellers to interact with your market for product demonstrations, information surveys or to close a sale
 

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AIRPORT PARKADE BANNER

  • Located on the exterior of Airport Parkades, these large banners expose your advertising message to business or pleasure travelers and their guests as they arrive and depart from the airport.
 

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AIRPORT SPECIALTY PRODUCTS

  • Located on the exterior of walkways, these advertising messages capture the interest and attention of travellers who choose to walk along the mobile walkways.
 

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AIRPORT KIOSK

  • Calgary Airport Kiosks provide advertisers with a unique opportunity to communicate directly to an affluent audience while educating, informing and demonstrating a product on a one-to-one basis.

DIGITAL NETWORK

 

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DIGITAL OFFICE NETWORK

  • Digital Office Network offers the perfect opportunity to reach business professionals on their way to and from work when other media are not as accessible.
  • Located in the elevators of downtown office towers in Vancouver, Calgary, Edmonton, Toronto, Ottawa, Montreal and Halifax.
  • This network of 15″ digital elevator screens provides advertisers with full screen ads in 16:9 format and delivers a minimum of 10 exposures per hour.
 

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DIGITAL MALL NETWORK

  • Located in 43 select shopping malls across Canada, these digital units allow for multiple ads to rotate throughout the day or the course of the contract
  • Features full video 46″ or 52″ LCD screens and airs the ads a minimum of 12 times per hour.
 

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GOLF TOWN NETWORK

  • Large format screens located in Golf Town stores across Canada
  • Gives advertisers the opportunity to reach the very sought-after, influential, high-income Golf-Town shopper
  • Equiped with smartAD®, which allows advertising content to be changed based on external data sources like weather, date, time and location.
 

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DIGITAL RESIDENTIAL NETWORK

  • 17″ and 22″ screens installed in high-traffic common areas of residential high rise properties in Ontario and Vancouver.
  • Widescreen, Splitscreen and Timebanner ad units.
  • Complement to direct mail activity, more cost effective than flyers.
  • smartAD®: message can change based on external data sources like weather, date, time, screen location, and more.
  • Entertainment, news, and building info ensure audience interest is maintained.
 

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DIGITAL AIRPORT NETWORK

  • Vivid digital displays located in key airport zones provide advertisers with the ability to reach travellers as they circulate and shop in the airport and wait in lounges and at baggage carousels.
  • The Digital Airport Network allows for flexible messaging.

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FERRY ADVERTISING

  • Reach local commuters and tourists repeatedly throughout their trip, utilizing our wide range of Ferry Advertising media:
  • Ferry Horizontal Posters: prominent displays located in the vehicle holding areas of major terminals
  • Ferry Vista Posters: eye-level displays located on the passenger decks of BC Ferries vessels
  • Ferry Street Ads: displayed in vehicle waiting areas and parking lots of major terminals
  • Ferry Terminal Posters: life size, eye-level posters reaching travellers before they board each vessel
  • Ferry Vessel Posters: eye-level posters located on major BC Ferries vessels

 

 


CONTACTS

For more information on PATTISON Outdoor, please contact one of the people listed below or visit www.pattisonoutdoor.com

CENTRAL REGION

Bob Leroux
Vice President/National Sales, Central Region
bleroux@pattisonoutdoor.com
(905) 282-6803

Rick Borthwick
Sales Manager, National Sales
rborthwick@pattisonoutdoor.com
905-282-6890

Dan Borg
Sales Manager, Southwestern Ontario Retail Sales
dborg@pattisonoutdoor.com
(905) 282-6895

Paul Mason
Sales Manager, Toronto Retail Sales
pmason@pattisonoutdoor.com
(905) 282-6910

Sandy D’Amico
Sales Manager, National Sales
sdamico@pattisonoutdoor.com
(905) 282-6880
PACIFIC REGION

Steve McGregor
Vice President, General Manager, Pacific Region
smcgregor@pattisonoutdoor.com
(604) 235-2708
PRAIRIE REGION

Brian de Ruiter
Vice-President, General Manager, Prairie Region
bderuiter@pattisonoutdoor.com
(780) 669-7705
EASTERN REGION

Dominic Loporcaro
Vice-President, General Manager, Eastern Region
dloporcaro@pattisonoutdoor.com
(514) 284-4018

Sherry Kirwin
General Manager, Atlantic Region
skirwin@pattisonoutdoor.com
(902) 460-5501
PATTISON ONESTOP

Cam Milne
Vice President / General Manager, PATTISON Onestop
cmilne@pattisonoutdoor.com
(905) 282-6937

Frank Chimienti
National Digital Sales Manager, PATTISON Onestop
fchimienti@pattisonoutdoor.com
(905) 282-7323

 

Pattison Outdoor Advertising LOGO