Attention to OOH Remains High as Consumers Disengage from Other Media

June 29, 2016

A new study reinforces the challenges in reaching Canadian shoppers, particularly millennials age 18-34. The 2016 BrandSpark Canadian Shopper Study* found that almost one-half (48%) of millennials report using ad blocking software to avoid online ads on their desktop or mobile device. The research also showed the millennials are spending less time with TV and print; digital versions of magazines and newspapers have limited reach within this age group.

Robert Levy, President BrandSpark International had this to say “while many Canadian shoppers and millennials are blocking digital ads and spending less time with TV and print, attention and recall levels for OOH remain stable for reaching shoppers along the path to purchase.”

For further information on the study please click here.

*The 2016 BrandSpark Canadian Shopper Study was conducted by BrandSpark International with over 40,000 Canadian consumers (18+) who are involved in household shopping.