Last night, the OAAA held the OBIE Awards recognizing creative excellence in Out-of-Home Advertising.
Over 115 campaigns were vying for the top awards in 14 categories including Contextual, Engagement, Experiential and Craft.
New this year, the OAAA presented a Platinum OBIE Award for Twitter’s OOH campaign. Twitter used billboards to show how it is connected to the world’s biggest issues. Using current world topics from gun control, to climate change these images were displayed on billboard along with the synonymous Twitter logo and hashtag.
In the International Category John St took a Bronze for a fictitious Funeral Home that cleverly drove home the message of texting and driving.