What is the best way to get noticed in Yonge-Dundas Square? A 28-foot, 7,000 pound roulette wheel is a great place to start. Clear Channel Canada and Fallsview Casino recently executed a larger than life 3D campaign in the Yonge-Dundas Square.
The ‘It’s a Wild Ride’ campaign featured a 28-foot roulette wheel holding 11 roller coaster chairs with 6 life-sized mannequins seated inside. The roulette wheel which weighs 7,000 pounds, took 12 people 522 hours to build over the course of a month. The installation took 17 installers 6 days to complete. The 3D add-ons transformed the Fallsview billboard into a dynamic campaign that captured the attention of commuters and local traffic in the Yonge-Dundas Square. To watch a time-lapse video of the ‘wild ride’ installation click here.