Last evening the Outdoor Advertising Association of America (OAAA) held their annual OBIE Awards ceremony to recognize excellence in Out-of-Home Advertising.
Zulu Alpha Kilo took a Silver for their Corona Extra .calm campaign while Leo Burnett, Toronto was a finalist for two campaigns: IKEA’s Textile Kingdom and Raising the Roof Toque & Humans for Humans.
The .calm campaign was all about the stress of being connected and looking for some calm. Leo Burnett continued its award winning OOH for Raising the Roof using toques to raise awareness and funds for the homeless. While the Human for Humans campaign was not about “the homeless” it was about creating a campaign about humans and humanity.
“Congratulations to all of the winners for demonstrating how OOH can effectively communicate with consumers,” said Rosanne Caron, President of OMAC.