Heineken New Zealand’s “Brewtroleum” work for DB Export, handled by Colenso BBDO in Auckland, has won the Grand Prix for Outdoor at the Cannes International Festival of Creativity.
DB export created a car fuel made from leftover brewing yeast and provided in 60 gas stations across New-Zealand. The gas stations themselves became advertising space for the product.
Ricardo John, jury president and chief creative officer of J. Walter Thompson in Brazil, said that “There are no boundaries in [the outdoor] category anymore”.
Read more here: http://www.marketingmag.ca