Last month, Astral Out-of-Home announced the winners for their annual Carte Blanche competition. This year, creative agencies from Montreal, Toronto and Vancouver had to develop a new OOH campaign for one of their clients using large format DOOH as the platform. The winning creative agency from each region – Montreal, Toronto and Vancouver were awarded $50,000 in media space for their client and a trip to the Cannes Lions Festival.
Congratulations to the 2017 Carte Blanche Winners:
- Cossette (Toronto) for Sick Kids
Campaign description: Using GPS data to locate the position of the digital boards will have a “please pull over” message displayed ahead of the ambulance’s approach to ensure drivers get out of the way.
- 123w (Vancouver) for Vancouver Aquarium
Campaign description: The time displayed on the digital boards is used as the equivalent of sea depth measurement – the photo shown on screen is replaced by another one as the time displayed (depth measurement) changes to show a sea creature that lives at that level of depth in the sea.
- Lg2 (Montreal) for Krispy Kernels
Campaign description: The speed of drivers on the road is displayed on screen and suggests a Krispy Kernels product that could be associated with that speed.