Amex

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Title

Amex

Advertiser:

American Express

Year:

2015

Source:

Clear Channel Canada

Product Category:

Financial Services

OOH Format:

Digital, Indoor

Country:

Canada

Objective:

To raise brand awareness and increase card membership by adding a live touch point for travellers at Billy Bishop that drives acquisition and carries through the OOH messaging –and brings it to life. Activation placement within the domestic departures lounge allows travellers to enjoy an engaging pre-flight experience with a chance to win. Branding along the passenger journey raises awareness while flyers make their way to the activation area.

Target Group:

Billy Bishop business travellers and frequent flyers.

Strategy and Media Used:

  • 2 Check-In Video Walls
  • Domestic Security Glass Wrap
  • Gate Hallway Glass Wrap
  • Domestic Departures Lounge Activation Area
  • 60” Screen with contest messaging.
  • Touch Screen Monitor for Entry
  • Winning Screen ties into main TV with Flip To Win message with daily prize giveaways

Results:

Increase in card membership