Calgary Comic Expox
Augmented Reality Transporter
Calgary Comic & Entertainment Expo
Entertainment / Culture / Leisure
Outdoor, Transit shelter
The main objective was to promote the Calgary Comic Expo and drive traffic to their website.
Calgarians on-the-go with an interest in comics and the Calgary Comic Expo.
Strategy and Media Used:
Two transit shelters were equipped with an augmented reality (AR) Transporter. They were installed in downtown high pedestrian areas of Calgary in the 4 weeks leading up to the event, and a third one was installed at the event itself. People could download an app, print off the “transporter room” sheet, adhere creative to a wall and position something they wanted to “beam” in front of it like their coffee cup or an old bowling trophy and beam away….
- Strong press coverage in market and online with immediate twitter activity following posting
- 2,205 people downloaded the app, 556 shared their “transported image” on Facebook
- 65,000+ views of the shared content
- The event sold out
- The Transporter app was shortlisted for “Most Innovative use of AR in a campaign” at the June 2012 AR Summit in London, UK.