Calgary Comic Expo

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Title

Augmented Reality Transporter

Advertiser:

Calgary Comic & Entertainment Expo

Year:

2012

Source:

OUTRONT Media

Product Category:

Entertainment / Culture / Leisure

OOH Format:

Outdoor, Transit shelter

Country:

Canada

Objective:

The main objective was to promote the Calgary Comic Expo and drive traffic to their website.

Target Group:

Calgarians on-the-go with an interest in comics and the Calgary Comic Expo.

Strategy and Media Used:

Two transit shelters were equipped with an augmented reality (AR) Transporter. They were installed in downtown high pedestrian areas of Calgary in the 4 weeks leading up to the event, and a third one was installed at the event itself. People could download an app, print off the “transporter room” sheet, adhere creative to a wall and position something they wanted to “beam” in front of it like their coffee cup or an old bowling trophy and beam away….

Results:

  • Strong press coverage in market and online with immediate twitter activity following posting
  • 2,205 people downloaded the app, 556 shared their “transported image” on Facebook
  • 65,000+ views of the shared content
  • The event sold out
  • The Transporter app was shortlisted for “Most Innovative use of AR in a campaign” at the June 2012 AR Summit in London, UK.