Dreams Rebuilt When Disaster Strikes

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Title

Dreams Rebuilt When Disaster Strikes

Advertiser:

Belfor Property Restoration

Year:

2015

Source:

OAAA

Product Category:

Professional Services

OOH Format:

Outdoor

Country:

United States

Objective:

To position Belfor as the top-of-mind source for residential and commercial property restoration from fire, storms and flooding. They also wanted to grab attention by creating a conversation piece with their OOH campaign.

Target Group:

Middle to high-income homeowners.

Strategy and Media Used:

Using OOH ratings Belfor and their agency were able to plan and execute an OOH campaign with maximum reach and frequency to provide significant impact in the market and create a buzz. The OOH creative was a 3D billboard resembling a curtained window that included LED lighting and smoke machine to create the illusion of a house fire.

Results:

The OOH campaign produced significant buzz on local and national media channels including mention on USA Today website and hundreds of posted views on Facebook and LinkedIn. Belfor’s smoking billboard was the talk of the town.