Big Hit

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Title

Big Hit

Advertiser:

Outpost Sports

Year:

2015

Source:

oaaa.org

Product Category:

Retailers

OOH Format:

Outdoor

Country:

United States

Objective:

Using OOH to increase store traffic during sales events and seasonal promotions. Plus maintain name recognition year round.

Target Group:

Sporting good shoppers.

Strategy and Media Used:

Using OOH to create awareness of the Big Hit program (specific 1 week OOH campaigns promoting a particular sale item, i.e. JanSport backpacks) and long-term OOH campaign for brand awareness. This OOH campaign had a CPM of $2.70.

Results:

OOH proved to be a very effective vehicle in communicating sales events as well as Big Hit promotions. With the addition of OOH to the media mix of cable tv, radio and direct mail, Outpost Sports has had a 33% increase in business.