Black Friday

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Title

Black Friday

Advertiser:

Sprocket Wireless

Year:

2015

Source:

OAAA

Product Category:

Retailers

OOH Format:

Outdoor

Country:

United States

Objective:

To generate awareness among Adults 18-49 of the special holiday offers that Sprocket Wireless had beginning on Black Friday and continuing through the end of the year.

Target Group:

Adults 18-49

Strategy and Media Used:

Using strategic OOH placements near Sprocket Wireless stores, with relevant creative concepts and mobile geofencing, the campaign connected consumers to the physical and digital worlds. This offered to extend a one-way impression into a two-way engagement with the target audience in real time with the ability to measure results by analyzing click through rates and location and creative specifics.

Results:

The campaign generated 4,610 clicks and increased store visits, website traffic and online purchases to featured promotions. The client was so pleased with the campaign results that they allocated additional budget to OOH.