Canadian Affair

x

Title

Canadian Affair

Advertiser:

Canadian Affair

Year:

2016

Source:

Outsmart

Product Category:

Travel / Tourism / Transportation

OOH Format:

Outdoor

Country:

United Kingdom

Objective:

To promote themselves as specialist in tailor-made holidays and raise awareness of Canadian Affair brand in the UK marketplace, particularly in the regions where flights depart from.

Target Group:

Travelers and Commuters.

Strategy and Media Used:

DOOH boards located in key areas including Piccadilly One along with specific sites at Rail and Underground Stations was used to encourage consumers to visit Canadian Affair’s website.

Results:

There was a 64% increase in calls during the campaign period. The DOOH also pushed more consumer visits to the website with online activity increasing every day that the DOOH campaign ran, generating uplifts from 22% to 40%. On average the DOOH increased online traffic to the Canadian Affair website by 28%.