Chevrolet Wi-Fi

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Title

Chevrolet Wi-Fi

Advertiser:

Chevrolet

Year:

2015

Source:

Ad Club OOH Showdown

Product Category:

Auto & Auto Services

OOH Format:

Outdoor

Country:

Canada

Objective:

For the launch of their new 2015 Chevrolet Sonic and Trax, Chevrolet decided to get Montrealers’ attention by offering them free WiFi on the street.

Target Group:

Montrealers looking to buy a new car.

Strategy and Media Used:

9 megacolumns with 3D extension were fully wrapped and used as hotspots to offer free Wi-Fi to pedestrians in downtown Montreal.

Results:

  • 15,058 unique visitors
  • Average of 922 visitors per day
  • 181GB of data ransferred