Coca-Cola Say Yes

x

Title

Coca-Cola Say Yes

Advertiser:

Coca-Cola Company

Year:

2016

Source:

Kinetic

Product Category:

Beverages - Non-Alcoholic, Consumer Packaged Goods

OOH Format:

Outdoor

Country:

United Kingdom

Objective:

Launching Coca-Cola’s new Coca-Cola Zero Sugar brand in the UK, while delivering proof of the new and improved taste through product trial.

Target Group:

Consumers in the UK who like to drink Coke without the guilt associated with sugary drinks.

Strategy and Media Used:

Kinetic encouraged passers-by to connect to free, hyper-local Wi-Fi in transit shelters and for providing personal data and contact entry they were provided with vouchers to redeem for free Coca-Cola Zero Sugar.

Results:

In total, nearly 70% of nearby audiences interacted with the experience, with over 30K customers who responded to the call-to-action and received digital vouchers. The campaign has been recognized as a best practice in contextual messaging.