Coca-Cola Say Yesx
Coca-Cola Say Yes
Beverages - Non-Alcoholic, Consumer Packaged Goods
Launching Coca-Cola’s new Coca-Cola Zero Sugar brand in the UK, while delivering proof of the new and improved taste through product trial.
Consumers in the UK who like to drink Coke without the guilt associated with sugary drinks.
Strategy and Media Used:
Kinetic encouraged passers-by to connect to free, hyper-local Wi-Fi in transit shelters and for providing personal data and contact entry they were provided with vouchers to redeem for free Coca-Cola Zero Sugar.
In total, nearly 70% of nearby audiences interacted with the experience, with over 30K customers who responded to the call-to-action and received digital vouchers. The campaign has been recognized as a best practice in contextual messaging.