Get An Eiffel of France

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Title

Get An Eiffel of France

Advertiser:

RDU Airport

Year:

2016

Source:

OAAA

Product Category:

Travel / Tourism / Transportation

OOH Format:

Outdoor

Country:

United States

Objective:

To promote and advertise a new international flights to Paris, France.

Target Group:

Target travelers with an HHI of $75,000+.

Strategy and Media Used:

Using Geopath OOH ratings, OOH locations that delivered the most impressions to the target audience (HHI / $75,000) were chosen for the duration of the 12 week campaign. The creative was very simple with an extension of the Eiffel tower on the board and the copy “Get an Eiffel of France”, non-stop to Paris and website were part of the design.

Results:

The OOH Campaign was very successful in driving awareness and ticket sales. Delta Airlines made a strategic business decision to increase the size and capacity of the planes from Boeing 757 to 767.