Gourmet Burger Kitchen

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Title

Gourmet Burger Kitchen

Advertiser:

Gourmet Burger Kitchen

Year:

2016

Source:

Outsmart

Product Category:

Restaurants

OOH Format:

Indoor

Country:

United Kingdom

Objective:

To increase brand awareness in the highly competitive premium burger market.

Target Group:

Adults and Burger Lovers.

Strategy and Media Used:

Using OOH including DOOH, GBK created an OOH campaign that conveyed the fact that they only use the highest quality ingredients in their kitchens. The campaign ran across the London Underground including cross track, digital posters, digital escalator panels, tube car panels and large format digital.

Results:

The campaign achieved unsolicited press coverage across the globe. GBK enjoyed 74% positive sentiments towards their brand online, an estimated 24.98 million impressions on social media and a total earned reach of over 1 billion. Post analysis showed a meaty 14% growth in Like for Like sales during the campaign period, an increase of 8% year over year during the same time period.