Hagensborg Chocolates

x

Title

Hagensborg Chocolates

Advertiser:

Hagensborg Chocolates

Year:

2008

Source:

Lamar Transit Advertising

Product Category:

Retailers

OOH Format:

Outdoor, Transit

Country:

Canada

Objective:

To expose the brand to the general market in Vancouver, BC in the weeks leading up to the Christmas Holidays, to drive retail sales.

Target Group:

General Market.

Strategy and Media Used:

15 Bus backs (SuperTails) in the Vancouver BC market in the 4 weeks leading up to the Christmas Holidays. The SuperTails were a mix of reflective and standard vinyl.

Results:

Quote from the client: “The advertisements created an overwhelming response with our customers and industry affiliates. I cant count the amount of times colleagues and friends came up to me or called me and said “ I saw your bus, it looks great!!.” Furthermore, the ad generated an increase in sales over last year 50% with our local customers. I know this because this is the only marketing change I have made from last year. I usually have one order per season from one retailer, and this season I had to re-order twice.