Instore Focus

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Title

Instore Focus

Advertiser:

Instore Focus

Year:

2008

Source:

OUTFRONT Media

Product Category:

Retailers

OOH Format:

Indoor, Outdoor, Transit

Country:

Canada

Objective:

InStore Focus, Canada’s largest sampling and product demonstration company, turned to Transit advertising when they needed to recruit staff and create awareness of the company in the highly competitive GTA market.

Target Group:

Transit riders & vehicular traffic.

Strategy and Media Used:

ISF used a combination of standard interiors and 70s which gave them exposure among both transit riders and vehicular traffic. This is an excellent strategy for optimizing reach and frequency in a cost effective manner. The campaign ran in July/August/September. Creative was strong, employing a bold, humorous headline and clean imagery with a push to the website for more information.

Results:

“The ad campaign was highly successful in terms of InStore Focus (ISF) brand awareness. The ad created buzz amongst the banners and clients working with ISF. On almost all occasions when meeting with banners and vendors during the ad campaign they noted that they had seen the advertisement. The ad also generated new suppliers… and ISF website traffic was up over 400%.” John Baird – President, InStore Focus