Merry January

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Title

Merry January

Advertiser:

Interac

Year:

2015

Source:

Cassies 2017

Product Category:

Financial Services

OOH Format:

Outdoor

Country:

Canada

Objective:

Convince Canadians to pay with interac instead of credit and avoiding that holiday debt hangover when the holiday bills arrive.

Target Group:

Canadian shoppers.

Strategy and Media Used:

Launched nationally in November with OOH, print, TV, digital and cinema. With a focus on using their Interact card instead of credit the OOH campaign used clever Christmas themed messages such as “You’re a foul one Mr. Debt” or “Debt is a real nutcracker”.

Results:

Over the campaign period, there were 40 million more Interac transactions then the same period the previous year, representing 5% growth. While “Be in the Black” had been building the Interac brand since 2014, this holiday campaign resulted in a significant jump in Interact Debit card usage during the 2015 holiday period versus the previous year.