Metal Fortress Radio

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Title

Metal Fortress Radio

Advertiser:

Metal Fortress Radio

Year:

2016

Source:

OUTFRONT Media US

Product Category:

Entertainment / Culture / Leisure

OOH Format:

Outdoor

Country:

United States

Objective:

Drive consumers to download the Metal Fortress Radio app.
As a way to prompt users to download the radio app and visit their website, Metal Fortress Radio invested in digital billboards and on mobile around the OOH assets. The client saw a 90% lift in secondary action rate.

Target Group:

New Haven and Hartford inhabitants, radio listeners.

Strategy and Media Used:

Campaign Flight: March 21, 2016 – April 17, 2016 (4 weeks)
Media buy: 1 Digital Billboard in Hartford, 1 Digital Billboard in New Haven
Geofence: 5 mile radius around OOH assets

Results:

  • SAR was optimized for, with 8% of consumers completing a second action, a 90% lift from the benchmark.
  • The dynamic landing page featured a video showcasing the benefits of the app, a button directing consumers to the app store to download the app, and a click to the website to learn more.
  • Attribute Metal Fortress Radio’s huge lift in SAR to the OOH priming effect.

Click here for more info: http://www.outfrontmedia.com/CampaignsAtWork/CaseStudies/Documents/Metal-Fortress-testimonial.pdf