Movado Watches

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Title

Movado Watches

Advertiser:

Movado Group

Year:

2016

Source:

Watchpro.com

Product Category:

Fashion / Clothing / Sportswear

OOH Format:

Outdoor

Country:

United Kingdom

Objective:

Increase awareness of the Movado brand with UK customers and drive UK MOVADO consumers to existing stockist locations.

Target Group:

UK high-earner shoppers.

Strategy and Media Used:

Movado launched a massive OOH campaign to drive sell-through of watches. This extensive DOOH campaign targeted consumers in major UK markets. Besides DOOH, social media, taxi wraps and print advertising were part of an overall campaign to support Movado’s extensive network of retailers in key markets.

Results:

In 2016 sales of Movado watches increased by 78%.