Official Partner of Big Dreams

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Title

Official Partner of Big Dreams

Advertiser:

TD Canada Trust

Year:

2016

Source:

2017 Cassies / Strategy Magazine

Product Category:

Financial Services

OOH Format:

Outdoor

Country:

Canada

Objective:

TD used Small Business Month to promote to entrepreneurs and SMB’s that the services they provide can help them and their business grow.

Target Group:

Small businesses.

Strategy and Media Used:

The program provided ad space to SMB’s on TD’s various media platforms to promote their brand, products and or services. The campaign ran for 6 weeks on OOH, print, social media and digital.

Results:

Online appointment bookings increased 300% from the prior year, increasing incremental in-branch traffic by 43%. The campaign drove a 7% lift in new account openings and ROI of $4 for every $1 spent. Consideration among small business non-customers increased by 25% from the previous year.