Official Partner of Big Dreamsx
Official Partner of Big Dreams
TD Canada Trust
2017 Cassies / Strategy Magazine
TD used Small Business Month to promote to entrepreneurs and SMB’s that the services they provide can help them and their business grow.
Strategy and Media Used:
The program provided ad space to SMB’s on TD’s various media platforms to promote their brand, products and or services. The campaign ran for 6 weeks on OOH, print, social media and digital.
Online appointment bookings increased 300% from the prior year, increasing incremental in-branch traffic by 43%. The campaign drove a 7% lift in new account openings and ROI of $4 for every $1 spent. Consideration among small business non-customers increased by 25% from the previous year.