OUTFRONT Media | http://www.prnewswire.com/
To drive traffic to Pandora Jewelery store locations in Miami by driving consumer engagement.
Shoppers in Miami area, close by Pembroke Lakes Mall.
Strategy and Media Used:
This campaign leveraged the initial deployment of the OUTFRONT Mobile Network, which provides location-based mobile marketing capabilities through a custom geo-fencing solution. In turn this enables marketers to reach the right people based on the real places they visit every day. Running from November 16, 2015 to January 10, 2016, the campaign included nine billboards in Miami and a geo-fencing area that consisted of a five-mile radius around the nine out-of-home assets owned by OUTFRONT Media US.
In total, PANDORA secured 1,134 consumer engagements as a result (including directions, click to call, Facebook follows and clicks to the website). By utilizing a multi-platform approach to their campaign, PANDORA successfully reached consumers during the busy holiday season by connecting with them everywhere they go – on their desktops, laptops, mobile devices, and out-of-home. This behavior showcased a 135% lift above the mobile alone benchmark for the standard Secondary Action Rate (SAR).