Tenderloin Tuesday

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Title

Tenderloin Tuesday

Advertiser:

Hamilton County Visitors Association

Year:

2015

Source:

OAAA

Product Category:

Travel / Tourism / Transportation

OOH Format:

Outdoor

Country:

United States

Objective:

Hamilton County wanted to promote Tenderloin Tuesdays along the towns “Tenderloin Trail” as well as its website.

Target Group:

Adults 25+ / Foodies

Strategy and Media Used:

Due to the wide range of demographics, budget requirements, and the need for a ‘coolness factor’ the use of DOOH was recommended. The campaign ran 2 days a week: Monday and Tuesday to promote Tenderloin Tuesdays and ran for a 4-week period.

Results:

The campaign resulted in a 13% increase in sales over the previous year for restaurants on the Tenderloin Trial.