Tesco

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Title

SmartScreen @ Tesco

Advertiser:

Tesco

Year:

2016

Source:

JCDecaux

Product Category:

Retailers

OOH Format:

Digital

Country:

United Kingdom

Objective:

To target the right shopper buying in the right category and the right mind-set.

Target Group:

Principal grocery shoppers

Strategy and Media Used:

JCDecaux’s DOOH SmartScreen@Tesco is a data led ad serving platform that utilizes millions of data points from dunnhumby*.  Consumer offers are optimized by store, by day and by the hour to target the right shopper.

Results:

SmartScreen@Tesco drives sales, delivering on average a 22% increase in sales uplift over the course of the campaigns. Plus when they add context and relevance through dynamic copy such as geography, weather and third party data the results get even better.

*dunnhumby is a leading customer science company who use and analyze data to uncover valuable insights about what customers want, where they want it and how much they’re willing to pay. They use data and science to delight customers and build loyalty