Thurman Orthodontics

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Title

Thurman Orthodontics

Advertiser:

Thurman Orthodontics

Year:

2016

Source:

OAAA

Product Category:

Health / Beauty / Personal Care

OOH Format:

Outdoor

Country:

United States

Objective:

Increase new patient base in a saturated market full of orthodontists.

Target Group:

Adults 25-54 in the Fresno market.

Strategy and Media Used:

Thurman Orthodontics used rotating posters with a simple creative in 8 different locations across Fresno market. One simple creative execution offered a $99/month price point for braces or Invisalign, which was a competitive advantage.

Results:

Using the creative to track new customers the OOH campaign resulted in a significant increase in new patients. The sign ups resulted in over $100,000 in additional sales.