World Fitness Expo

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Title

Advertiser:

Canfitpro

Year:

2015

Source:

Pattison Advertising

Product Category:

Professional Services

OOH Format:

Indoor, Transit

Country:

Canada

Objective:

To build awareness about the upcoming Canfitpro world fitness expo.

Target Group:

Fitness enthusiasts, age 18+.

Strategy and Media Used:

Canfitpro was looking for ways to target their audiences and share messages effectively. Working with PATTISON Outdoor they developed an OOH campaign to help support their advertising goals for the world fitness expo and canfitpro. OOH was an essential part of the media mix and enabled canfitpro to widen their reach and share their messages like never before.

Results:

The OOH campaign helped Canfitpro achieve their largest event attendance to date and delivered brand awareness to over 1.6 million people in Toronto.