Activez 2016

ACTIVEZ will bring together industry leaders to discuss how data and technology are fueling innovation and how that will shape the future of OOH and its role for brands.   New research will be presented on the value of OOH; its impact on brand metrics and ROI.  Hear from marketers and their agencies on how OOH is achieving their goals by delivering targeted, relevant and contextual moments that matter.  

Date: October 18, 2016

Click here to book your tickets!

 

  SPEAKERS
Denis Gaumondie Fondateur, Digital Media Village

Denis Gaumondie
Founder, Digital Media Village

Denis Gaumondie is the founder of Digital Media Village, a Paris-based consultancy providing market intelligence services to brands and digital place-based media. He started his career as a consultant and analyst for media consulting companies in France and Germany. In this capacity, he regularly advised leading telecom and media groups and was in charge of pan-European studies covering new TV services (IPTV, Internet TV, VoD, Catch-up TV), Radio, and Press. He also contributed to the first study about the European Digital Signage market. In 2008, he started the online portal Ooh-tv.fr, which became the leading French publication about Digital Place-Based Media.In 2012, he launched a yearly conference about Digital and Interactive Out-of-Home. The event takes place at the prestigious University Paris Dauphine.In 2014, Denis started giving a course about DOOH to students of the same university.

Presentation
Integrating Smart, Smartly – New forms of activation and interaction, new vocabulary, new data – when OOH rethinks its ability to connect to its audiences.

 


Sally Dickerson, OMG, Feb2016, photographer Bronac McNeillSally Dickerson
Founder & CEO, BrandScienceAs a graduate in Mathematics from Oxford, Sally joined Mars UK as a market research analyst, later joining their Management Science division. She then co-founded The Decision Shop, part of Bates/Cordiant running econometric programmes for a varied list of clients (including Mars). In 1999 Sally joined the OMD group and set up ROI (Return on Investment) which became OMD Metrics in 2001 as it expanded into Europe and the USA. In 2007 this became BrandScience, with 14 international hubs and 80 employees. BrandScience has now been renamed Annalect Marketing Sciences and runs 100s of projects every year, applying a wide range of advanced analytics and, in almost every category that involves marketing/advertising. Sally has gone on to create a new benchmarks, norms and consultancy business “Benchmarketing” running strategic quantitative consultancy projects based off an understanding of how categories and brands work, using the BrandScience results vault. She has also contributed to over 30 IPA advertising effectiveness awards, been an IPA effectiveness award judge, and run marketing effectiveness masterclasses for the Marketing Society and Chartered Institute of Marketing. She was a judge on the inaugural Cannes Creative Effectiveness Lions panel, in 2011 and again in 2013.Presentation
Out of Home Advertising – Trends in Spend and Effectiveness/ROI

Sally will present a view of OOH advertising , its presence in the media mix, trends within OOH such as Digital OOH, contrasting UK vs Canada.
She will showcase knowledge of out of home effectiveness gained from a decade of studying this topic. Sally will highlight observations of OOH vs. other media channels, key categories and share specific cases from Canada.


More speakers to be announced soon!

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