Astral Out of Home (AOOH) announced today the launch of an all-new original out-of-home campaign to promote this Wednesday’s (Sept. 21) premiere of new CTV political conspiracy thriller DESIGNATED SURVIVOR. Created by the award-winning Bell Media Agency in collaboration with Astral Out of Home, the campaign includes innovative decals, extensions, and structural additions in strategic locations, transforming street furniture into the White House, weeks before the U.S. presidential election.
The campaign leverages the return of Kiefer Sutherland in the conspiracy thriller along with the timeliness of the U.S. election. Featured are inventive, high-impact decals and wraps, including a transit shelter made to look like the White House with elements featuring a roof, pillars, a blue carpet, and even a podium for selfies. In addition, a Superboard with a simulated White House roof and U.S. flags can be seen by tens of thousands of drivers on the Gardiner Expressway.