**The information contained in the Out-of-Home Advertising Guidelines (the “Guidelines”) is being provided for general information purposes only. The information in the Guidelines does not constitute legal or other professional advice or an opinion of any kind. Readers are advised to seek specific legal advice by contacting their own legal counsel regarding any of the information contained herein including, but not limited to, legislative interpretation or specific legal issues. OMAC does not warrant or guarantee the quality, accuracy or completeness of any information provided. Moreover, the information in the Guidelines that refers to third party information, including but not limited to government legislation, should not be relied upon as accurate, timely or fit for any particular purpose. Stated simply, readers should consult their legal counsel before undertaking or accepting any advertising to ensure legal obligations and interpretations are accurate.

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Governed by the NWT Liquor Commission and Liquor Licensing Board.

• No holder of a premises licence shall, outside the licensed premises, advertise the price of liquor.
• No holder of a premises licence shall outside the licensed permises, advertise the sale or service of free or discounted liquor, including the advertising of:
  • free liquor specials;
  • discount liquor specials, including happy hours;
  • multiple drink specials;
  • pour size specials; or
  • words that imply the price of liquor, such as "Loonie Night".
• Advertising must be within the limits of good taste and propriety.
• It is the licensee’s responsibility to ensure that all advertising is accurate and verifiable.

For more detailed information, visit:
http://www.justice.gov.nt.ca/PDF/ACTS/Liquor.pdf

 
Amendments current as of: October 2008
Date of OMAC update: September 2009