** The following is a summary that is meant as a guide to assist in placing campaigns related to tobacco advertising. It is recommended that the official legislation and legal counsel be consulted before undertaking or accepting any advertising to ensure legal obligations and interpretations are accurate.
Tobacco law is governed federally however provinces and municipalities may enact their own bylaws. Where there is a conflict between a provision of federal Act and a provision of a provincial bylaw that regulates, restricts or prohibits smoking, the more restrictive provision prevails. In most cases provincial statutes do not address general media advertising but detail from the corresponding Act follows for your information.
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Governed by the Tobacco Sales Act
- No person shall advertise or promote the sale or use of tobacco in any place or premises in which tobacco is sold or offered for sale at retail.
- No person shall advertise or promote the sale or use of tobacco by means of an advertisement or promotional material in any place or premises in which tobacco is sold or offered for sale if the advertisement or promotional material is placed so that it is visible from the outside of the place or premises.
- No reference to general advertising or OOH specifically is detailed. Federal regulations should be followed.
For the complete Tobacco Sales Act, visit:
Amendments current as of May 1993
Date of OMAC update: November 2012