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May 17, 2012
OMAC Reveals New Award-Winning OOH Campaigns
More than double the numbers of entries were viewed and twice as many people cast their votes for their favourite 2011 international, award-winning out-of-home campaigns. The industry’s most popular choices have just been unveiled by OMAC on its creative microsite. The 2011 collection now spans award shows from 40 countries (up from 30 the year prior) including Czech Republic, Japan, Sweden, Austria, USA, Belgium and Canada.
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May 3, 2012
Canada Hits a Triple at 2012 OBIE Awards
Last evening the Outdoor Advertising Association of America (OAAA), announced the 2012 OBIE Award winners. Three Canadian agencies were among the recipients. Winning an OBIE is one of the OOH advertising industry’s greatest honours and rightly so. It recognizes excellence in what some believe is the medium that is the most difficult to create for.
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April 23, 2012
Challenging Marketers & Creatives to be Simple and Bold
Martin Beauvais, Partner of Open Creative shares his passion and secrets for developing great OOH design at a special presentation sponsored by OMAC, for agencies and marketers on Tuesday May 8.
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April 19, 2012
Influencing Purchase Decisions of Canadian Shoppers
The results of the new 2012 Canadian shopper survey conducted by BrandSpark International were released today. With a sample size of over 53,000 household shoppers, the survey provides a comprehensive overview on key shopping trends, the importance of health and environment, and opportunities to integrate mobile, social media and OOH.
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April 4, 2012
Campaign Confirms Out-of-Home Media Drives Interaction With Mobile and Social Media
During the month of February, the Out-of-Home Marketing Association of Canada and its member companies ran an OOH campaign encouraging consumers to ‘join the holiday initiative’ by voting for a new holiday and suggesting a name for it.
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March 28, 2012
Vote For The Best International Award Winning Out-of-Home Ads!
Annual award shows around the world celebrate the outstanding work that is being done in OOH advertising. Now you can view an international collection of 2011 award winning OOH ads and vote for your favourites on Facebook. Visit OMAC’s Facebook page where you will find advertising category albums and select the OOH ads you like in as many categories as you choose until April 18.
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July 12, 2011
Interactive Mapping Tool Provides Media Planners With the Latest OOH Data
The Out-of-Home Marketing Association of Canada has released an update to its dynamic web mapping system that provides users with the ability to create printable, customized OOH market coverage maps.
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May 16, 2011
OOH Industry Appoints Chiasson in Quebec
The Out-of-Home Marketing Association (OMAC) and the Canadian Out-of-Home Measurement Bureau (COMB) have hired Normand Chiasson as their Marketing and Communications Director for Quebec.
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May 16, 2011
OMAC Unveils the World’s Best Award Winning OOH
OMAC has launched the results of industry voting on outstanding international out-of-home. The advertising community’s favourite OOH campaigns are now available on OMAC’s creative microsite. The 2010 collection has been selected from award shows across 30 countries including India, Japan, Sweden, Australia, USA, UK and Canada.
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March 28, 2011
Judge The World’s Best OOH
Judge The World’s Best OOH
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