|
|
|
|
| OMAC Staff and Contact Information |
|
|
|
|
|
|
|
|
|
| Online Gambling Guidelines |
|
|
|
|
|
|
|
|
|
|
|
|
July 12, 2011
Interactive Mapping Tool Provides Media Planners With the Latest OOH Data
The Out-of-Home Marketing Association of Canada has released an update to its dynamic web mapping system that provides users with the ability to create printable, customized OOH market coverage maps.
| |
May 16, 2011
OOH Industry Appoints Chiasson in Quebec
The Out-of-Home Marketing Association (OMAC) and the Canadian Out-of-Home Measurement Bureau (COMB) have hired Normand Chiasson as their Marketing and Communications Director for Quebec.
| |
May 16, 2011
OMAC Unveils the World’s Best Award Winning OOH
OMAC has launched the results of industry voting on outstanding international out-of-home. The advertising community’s favourite OOH campaigns are now available on OMAC’s creative microsite. The 2010 collection has been selected from award shows across 30 countries including India, Japan, Sweden, Australia, USA, UK and Canada.
| |
March 28, 2011
Judge The World’s Best OOH
Judge The World’s Best OOH
| |
March 21, 2011
OMAC Announces New Membership Structure
OMAC has announced changes to its membership structure to encourage other OOH companies as well as agencies, advertisers and suppliers to join the association.
| |
October 13, 2010
International Research Verifies OOH’s Efficacy
BrandScience, an international marketing and business consultancy has conducted a new analysis of 600 case studies from countries including the UK, Germany, Denmark, Sweden, Norway, Finland and Australia. This new research builds on results of a quantitative analysis of 400 UK case studies launched earlier this year, and reveals similar results on the power of OOH advertising in delivering a high return on investment.
| |
September 27, 2010
New Research Confirms the Value and Influence of Out-of-Home Advertising
Vision Critical recently conducted a comprehensive study of Out-of-Home advertising campaigns across
five product categories: wireless services, telecommunications, packaged food, QSR and casual apparel. The survey was commissioned by OMAC, the Out-of-Home Marketing Association of Canada to analyze the relationship between advertising spend levels and recall performance, as well as the influence OOH has on key brand metrics.
| |
September 13, 2010
OMAC Celebrates 5th Anniversary of Developing Initiatives to Advance the OOH Industry
First launched in September 2005, the Out-of-Home Marketing Association of Canada (OMAC) was created through the vision and cooperation of the 5 founding members Astral Out-of-Home, CBS Outdoor, Pattison Outdoor, NEWAD and Zoom Media. Through subsequent growth, they were joined by Lamar Transit, Metromedia Plus, OBN and Titan 360.
| |
August 24, 2010
Interactive Mapping Tool Provides Media Planners With Latest OOH Data
The Out-of-Home Marketing Association of Canada has released an update to its dynamic web mapping system that provides users with the capability to create printable, customized OOH market coverage maps.
| |
July 28, 2010
OMAC OOH 101 Toronto Course - Registration Reminder
The 2010 OMAC OOH 101 Toronto course will be held on Tuesday September 21, 2010 from 8:30 AM to 12:00 PM EST at the OMAC office, 111 Peter Street, Suite 500.
Follow the link for more information.
| |
|
|