OMAC : About Us : News Releases : MIAs : Out_of_Home : Certificate_OOH

Certificate - Out-of-Home


Dove Firming


To launch and differentiate Dove Firming, Unilever customized its OOH formats in Vancouver, Toronto and Montreal.   In Toronto, that meant executing a brand new advertising unit and new-found space on the Toronto Transit Commission.


High traffic and high visibility locations were crucial, as were walls to accommodate the advertising vinyls used.


Following launch, share was up 67% and ad awareness was recorded at 86%.


Title:                     Dove Firming


Advertiser:          Unilever Canada, Toronto


Media carrier:     CBS Outdoor

Source:  Media Innovation Awards, Marketing Magazine

  OMAC © 2012 All Rights Reserved.