Certificate - Out-of-Home
To launch and differentiate Dove Firming, Unilever customized its OOH formats in
Toronto, that meant executing a brand new advertising unit and new-found space on the Toronto Transit Commission.
High traffic and high visibility locations were crucial, as were walls to accommodate the advertising vinyls used.
Following launch, share was up 67% and ad awareness was recorded at 86%.
Source: Media Innovation Awards, Marketing Magazine