OMAC : Companies & products : Astral Out-of-Home
Astral Out-of-Home

A World of Innovation

Astral Out-of-Home is one of Canada’s leading outdoor advertising companies. With an unparalleled outdoor network, we offer customers over 9,500 strategically placed advertising faces in British Columbia, Ontario and Quebec's key markets as well as Montreal and Quebec airports.

HORIZONTAL POSTER

 

The Horizontal Poster makes a huge impact when you want to reach a large number of consumers. With an average per-billboard circulation that is greater than the competing products in Quebec and Ontario*, Astral Out-of-Home Horizontal Posters guarantee a major impact at efficient rates.

*Source : COMB 2011


VERTICAL BOARD

The Vertical Board has definitely made a name for itself in the city. It will give your advertising campaign an authentic urban style, and by allowing you to create ads in dimensions inspired by those of magazines, this unique format will lend a touch of glamour and prestige to your advertising messages.



SUPERBOARD

 
The Superboard's spectacular dimensions and strategic locations guarantee brand impact, prestige and credibility. Astral Out-of-Home has the largest Superboard network in the Montreal market with close to 100 faces located along high traffic arteries and highways. In Toronto, Superboards dominate the landscape of the city's busiest arteries, such as the Gardiner Expressway.  



TORONTO MURALS 

Astral Out-of-Home offers a number of Murals in the heart of downtown Toronto, in the city’s trendiest areas and in the very popular fashion district. This spectacular format lends prestige and credibility to your brand. In addition, these Murals are perfect for daring concepts that are sure to attract the attention of your target clientele.



BACKLIT

Backlit posters lend prestige and glamour to your brand, making them ideal for building brand image.  In Toronto, our Backlit signs are ideally located to be noticed by motorists and pedestrians alike.

Prominently located on the Ontario Place site, these structures are seen by thousands of motorists in Lakeshore Boulevard traffic, morning and evening, as well as by the 1 million people who visit this park each year.



STREET FURNITURE - TRANSIT SHELTER

 
Astral Out-of-Home Transit Shelters network targets Torontonians right where the action is, where they work, play and shop. Not only is the brand-boosting urban environment clean and attractive, our faces are backlit for maximum impact. They remain unobstructed with full-time visibility for drivers and pedestrians on high-traffic streets and in busy areas of the city. Transit Shelters are the best media for creating an influence where and when it counts. Toronto: the largest concentration of consumers in the country!

Coverage: Toronto, York, East York, North York, Etobicoke and Scarborough.

Market share: 73% of all the Transit Shelters - Toronto CMA*. 

*Source : COMB 2011




MONTREAL STREET COLUMN

  
With close to 750 advertising faces, of which 300 are in the heart of downtown Montreal, the Street Column is ideally suited to reach an urban and mobile clientele where they live, work, shop and play. Street Columns are backlit and located at the city’s busiest intersections that have high car and pedestrian traffic day and night. 


SIGNATURE COLUMN 

The Signature Column is designed to fit the unique cityscape; providing advertisers with a prominent street level opportunity to interact with people on the go, in the downtown core.

Located in the most sought after areas of Toronto, the 120 Signature Columns with 240 faces are a premium showcase for your brand, where people work, shop and play.

Designed by internationally renowned Kramer Design Associates (KDA), the stunning vertical 4’x6’ Signature Columns are positioned inches away from the street with best possible sight lines for motorists and pedestrians alike.

Every day, the downtown core sees 845,000*people passing through its busiest corridors. The Signature Column capitalizes on those areas like the Financial, Fashion, Entertainment and Design districts where there are often no transit routes and those high-end consumers are difficult to reach.

*Source: Transportation Tomorrow Survey 2006.


DIGITAL COLUMN NETWORK

Astral Out-of-Home deploys a Digital Column network in Montreal.

A brand new network of 30 urban Digital Column in the heart of downtown Montréal. 

The roll out will make Montreal the first Canadian city to feature such an innovative network like other world-class cities such as London and San Francisco. Each column will be equipped with a 72-inch HD LCD screen and a geographical map of downtown on the opposite face.

The columns will be installed in key locations throughout downtown's major commercial streets, including Sherbrooke and Ste- Catherine, as well as near busy areas like the Quartier des spectacles. The Digital Column network will reach nearly one million consumers per day.

The numerous technological features of the new Digital Column network will promote creativity and redefine ways of interacting with consumers. RSS feeds, QR Codes (Quick Response) as well as the integration of NFC (Near Field Communication) technology will enable advertisers to immediately deliver content and create the opportunity for real time exchange between advertisers and consumers. For example, a campaign can be adapted to the time of day or to coincide with a specific event.

In addition to being more aesthetic, innovative, and technologically-advanced, each new Digital Column will enable six advertisers to display their ads 24 hours a day in rotation, managed by Astral Out-of-Home’s control centre. The introduction of this new network also stems from the company's desire to further reduce its environmental footprint by eliminating printing and installation costs.


MONTREAL MEGACOLUMN

With a design that says "modern elegance", the spectacular MegaColumns are exclusive to the very select downtown Montreal market. They can be found within the boundaries of Berri, Guy, Sherbrooke and René-Lévesque's streets. In Montreal, the network consists of 40 MegaColumns, for a total of 80 advertising faces of which, 2 are rotating. With advertising faces that are backlit 24 hours a day, MegaColumns grab the attention of drivers and pedestrians alike, day and night.



TRANSPORTATION

MONTREAL AIRPORT

The thousands of consumers who pass through the Montreal Airport each day represent an excellent demographic. Thanks to our extensive network of indoor and outdoor signs, almost 20 million passengers, accompanying family and friends are exposed to Astral Out-of-Home products each year*.

In addition, our airport advertising expertise, coupled with our outstanding creativity, enables us to offer advertisers exclusive, high-impact and prestigious advertising packages of remarkably high quality for your brand.


*Source : ADM




QUEBEC AIRPORT

Jean-Lesage Airport serves not only the greater Quebec City area, but also a region of approximately 2 million people that extends well beyond the city’s limits. It is the aviation hub for central and eastern Quebec, a strategic link with the north-eastern United States and an air travel crossroads for vacationers heading to Europe and sunshine destinations.

In the past 10 years, the Quebec Airport has experienced an exceptional 95.7% increase in traffic of which52% over the last four years*. 

*Source : Jean-Lesage Airport

 

MONTREAL COMMUTER TRAINS 

More than 16 million passengers use commuter trains annually. Through our network of Train-posters, strategically positioned at the entrance and exits of the train cars, Astral Out-of-Home allows you to reach a captive audience. This sought-after profile commutes every day between Montreal and its suburbs.



MONTREAL METROPOLITAN TERMINALS

71 million passengers a year use the metropolitan terminals.

The Longueuil and Downtown terminals alone serve 24.3 million people, all South Shore residents.

Take advantage of our Longueuil or Downtown dominance packages to create a significant impact to customers that commute from or to South Shore to Montreal daily. Use our expertise in display advertising to customize your visibility and transform the environment for those passing through, to the benefit of your brand.
 

 

BIXI

BIXI is Montréal's public self-serve bike-sharing system. With 405 docking stations in eight city districts, this innovative program will make nearly 5000 bicycles available to Montrealers for short trips between April and mid-November. 

Astral Out-of-Home is proud to partner with BIXI to create this green and sustainable urban advertising network. BIXI offers advertisers 225 advertising faces in the heart of the city, with more than 75% located in sectors such as Ville-Marie and Plateau Mont-Royal.

Astral Out-of-Home is proud to partner with BIXI to create this green and sustainable urban advertising network. BIXI offers advertisers 225 advertising faces in the heart of the city, with more than 75% located in sectors such as Ville-Marie and Plateau Mont-Royal.



DIGITAL

DIGITAL NETWORK

With Digital Network, you can display several messages on one site and adapt them according to time of day. React faster, modify when you want and really take advantage of the digital revolution. With LED (light-emitting diode) digital technology, you’re guaranteed the brightest colours and the best resolution ever. 

The future of outdoor is bright! Exceptional in size (14’ x 48’), Montreal has fifteen great locations on key highways, Toronto has twenty prime locations. In Vancouver there are ten (10’ x 34’) Digital boards strategically located on major arteries and near the busiest bridges and 16 faces (10’ x 34 and 12’ x 24’) are along Edmonton main roads and highways.



 MEGAVERTICAL DIGITAL


ALL EYES ON THE NEW LANDMARK

Introducing a new vertical landmark 
designed to make your brand shine 
in Toronto. Delivering the largest digital format on the Gardiner Expressway, the new MegaVertical Digital 32'H X 24'W vertical space, displays six messages per minute. So you can give your brand the showcase it deserves — and increase your long-term visibility. Be in the place that matters most, at the right time, with the right message. Show your colours with arresting vertical visuals, and stand out like never before.
 


 AEROTV

 
With more than 6 million captive travelers in Montreal and over 600 000 in Quebec, AeroTV allows you to target a premium audience. With screens in the departure lounges, the network is composed of 88 flat screen televisions located in waiting areas the Montreal Airport and 8 televisions at Quebec Airport.

Programming, with a clear focus on entertainment and relaxation, features news, sports, fashion, comedy, films, culture, weather updates and much, much more. 

 

AEROVERTICAL 

 

Ideal for targeting domestic travellers from when they enter the terminal to when they board their plane. An impressive network of over 80 screens all along the domestic traveller's journey - at the entrance to the terminal and in the food court, domestic departures corridor and arrivals hall.

Frequency-based programming with a dynamic 90-second loop allowing 6 advertisers to reach a pool of exclusive consumers. 

 

 PASSEPORTMEDIA

 

Reinforce your brand image with the PasseportMedia electronic network. These screens are available at the Montreal Airport and are located exclusively in their highest traffic areas including public and customs areas, domestic, international and transborder jetties.

Capture the attention and leverage the long waits experienced by travellers and their escorts in strategic areas of the Airports!

 
 

MARK 


MARK is a Geo-Marketing Intelligence service exclusive to Astral Out-of-Home which allows advertisers to optimize their campaign by targeting consumers where they live, work, shop and play.

To learn more about MARK:
http://www.astralaffichage.com/en/services/mark/default.idigit

 

MEDIA KIT



CONTACTS
 
For more information on Astral Out-of-Home's products please visit www.astraloutofhome.com or contact one of the following:

ONTARIO

Jordana Fatsis
National Sales Director
jfatsis@astral.com 
(416) 924-6664 #7226

QUEBEC

André Allard
Vice President, Sales, Quebec
aallard@astral.com 
514 939-5001 #7673


 
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