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Astral Out-of-Home

A World of Innovation

Astral Out-of-Home is one of Canada’s leading outdoor advertising companies. With an unparalleled outdoor network, we offer customers over 9,500 strategically placed advertising faces in British Columbia, Ontario and Quebec's key markets as well as Montreal and Quebec airports.

HORIZONTAL POSTER

 

 The Horizontal Poster makes a huge impact when you want to reach a large number of consumers. With an average per-billboard circulation that is greater than the competing products in Quebec and Ontario*, Astral Out-of-Home Horizontal Posters guarantee a major impact at efficient rates.

*Source : COMB 2011




VERTICAL BOARD

The Vertical Board has definitely made a name for itself in the city. It will give your advertising campaign an authentic urban style, and by allowing you to create ads in dimensions inspired by those of magazines, this unique format will lend a touch of glamour and prestige to your advertising messages.  



SUPERBOARD

   The Superboard's spectacular dimensions and strategic locations guarantee brand impact, prestige and credibility. Astral Out-of-Home has the largest Superboard network in the Montreal market with close to 100 faces located along high traffic arteries and highways. In Toronto, Superboards dominate the landscape of the city's busiest arteries, such as the Gardiner Expressway.  



TORONTO MURALS 

Astral Out-of-Home offers a number of Murals in the heart of downtown Toronto, in the city’s trendiest areas and in the very popular fashion district. This spectacular format lends prestige and credibility to your brand. In addition, these Murals are perfect for daring concepts that are sure to attract the attention of your target clientele.  



MONTREAL ARTISTIC MURAL

Take advantage of great visibility and show off your creativity by using one of our three Artistic Murals. These prestigious sites, seen daily by thousands of people driving the downtown of Montreal, will set you apart from traditional OOH advertising.

These strategically located sites, offering large format Artistic Murals paired with a regular poster allow for creativity and unique presence like no other in the city!Advertise your brand with Art!




BACKLIT

Backlit posters lend prestige and glamour to your brand, making them ideal for building brand image.  In Toronto, our Backlit signs are ideally located to be noticed by motorists and pedestrians alike.

Prominently located on the Ontario Place site, these structures are seen by thousands of motorists in Lakeshore Boulevard traffic, morning and evening, as well as by the 1 million people who visit this park each year.

 


STREET FURNITURE - TRANSIT SHELTER

  Astral Out-of-Home Transit Shelters network targets Torontonians right where the action is, where they work, play and shop. Not only is the brand-boosting urban environment clean and attractive, our faces are backlit for maximum impact. They remain unobstructed with full-time visibility for drivers and pedestrians on high-traffic streets and in busy areas of the city. Transit Shelters are the best media for creating an influence where and when it counts. Toronto: the largest concentration of consumers in the country!

Coverage: Toronto, York, East York, North York, Etobicoke and Scarborough.

Market share: 73% of all the Transit Shelters - Toronto CMA*. 

*Source : COMB 2011




MONTREAL STREET COLUMN

  With close to 750 advertising faces, of which 300 are in the heart of downtown Montreal, the Street Column is ideally suited to reach an urban and mobile clientele where they live, work, shop and play. Street Columns are backlit and located at the city’s busiest intersections that have high car and pedestrian traffic day and night.  


SIGNATURE COLUMN 

The new Signature Column is the latest in Astral’s innovative approach to Toronto’s street furniture. The column is designed to fit the unique cityscape; providing advertisers with a prominent street level opportunity to interact with people on the go, in the downtown core.

Located in the most sought after areas of Toronto, the 120 Signature Columns with 240 faces are a premium showcase for your brand, where people work, shop and play.

Designed by internationally renowned Kramer Design Associates (KDA), the stunning vertical 4’x6’ Signature Columns are positioned inches away from the street with best possible sight lines for motorists and pedestrians alike.

Every day, the downtown core sees 845,000*people passing through its busiest corridors. The Signature Column capitalizes on those areas like the Financial, Fashion, Entertainment and Design districts where there are often no transit routes and those high-end consumers are difficult to reach.

*Source: Transportation Tomorrow Survey 2006.



MONTREAL MEGACOLUMN

With a design that says "modern elegance", the spectacular MegaColumns are exclusive to the very select downtown Montreal market. They can be found within the boundaries of Berri, Guy, Sherbrooke and René-Lévesque's streets. In Montreal, the network consists of 26 MegaColumns, for a total of 52 advertising faces of which, 2 are rotating. With advertising faces that are backlit 24 hours a day, MegaColumns grab the attention of drivers and pedestrians alike, day and night.




TRANSPORTATION

MONTREAL AIRPORT

The thousands of consumers who pass through the Montreal Airport each day represent an excellent demographic. Thanks to our extensive network of indoor and outdoor signs, almost 20 million passengers, accompanying family and friends are exposed to Astral Out-of-Home products each year*.

In addition, our airport advertising expertise, coupled with our outstanding creativity, enables us to offer advertisers exclusive, high-impact and prestigious advertising packages of remarkably high quality for your brand.

*Source : ADM




QUEBEC AIRPORT

Jean-Lesage Airport serves not only the greater Quebec City area, but also a region of approximately 2 million people that extends well beyond the city’s limits. It is the aviation hub for central and eastern Quebec, a strategic link with the north-eastern United States and an air travel crossroads for vacationers heading to Europe and sunshine destinations.

In the past 10 years, the Quebec Airport has experienced an exceptional 95.7% increase in traffic of which52% over the last four years*. 

*Source : Jean-Lesage Airport

MONTREAL COMMUTER TRAINS 

More than 16 million passengers use commuter trains annually. Through our network of Train-posters, strategically positioned at the entrance and exits of the train cars, Astral Out-of-Home allows you to reach a captive audience. This sought-after profile commutes every day between Montreal and its suburbs.  


MONTREAL METROPOLITAN TERMINALS

71 million passengers a year use the metropolitan terminals.

The Longueuil and Downtown terminals alone serve 24.3 million people, all South Shore residents.

Take advantage of our Longueuil or Downtown dominance packages to create a significant impact to customers that commute from or to South Shore to Montreal daily. Use our expertise in display advertising to customize your visibility and transform the environment for those passing through, to the benefit of your brand.
 

BIXI

BIXI is Montréal's public self-serve bike-sharing system. With 405 docking stations in eight city districts, this innovative program will make nearly 5000 bicycles available to Montrealers for short trips between April and mid-November.

Astral Out-of-Home is proud to partner with BIXI to create this green and sustainable urban advertising network. BIXI offers advertisers 225 advertising faces in the heart of the city, with more than 75% located in sectors such as Ville-Marie and Plateau Mont-Royal.



DIGITAL

DIGITAL NETWORK

With Digital Network, you can display several messages on one site and adapt them according to time of day. React faster, modify when you want and really take advantage of the digital revolution. With LED (light-emitting diode) digital technology, you’re guaranteed the brightest colours and the best resolution ever. 
Exceptional in size (14’ x 48’), Montreal has thirteen great locations on key highways and Toronto now has seventeen prime locations. In Vancouver there are nine (10’ x 34’) Digital boards strategically located on major arteries and near the busiest bridges.

The future of outdoor is bright!
 



AEROTV

 With more than 6 million captive travelers in Montreal and over 600 000 in Quebec, AeroTV allows you to target a premium audience. With screens in the departure lounges, the network is composed of 88 flat screen televisions located in waiting areas the Montreal Airport and 8 televisions at Quebec Airport.

Programming, with a clear focus on entertainment and relaxation, features news, sports, fashion, comedy, films, culture, weather updates and much, much more.

 

 

AEROVERTICAL 

 

Ideal for targeting domestic travellers from when they enter the terminal to when they board their plane. An impressive network of over 80 screens all along the domestic traveller's journey - at the entrance to the terminal and in the food court, domestic departures corridor and arrivals hall.

Frequency-based programming with a dynamic 90-second loop allowing 6 advertisers to reach a pool of exclusive consumers. 

 PASSEPORTMEDIA

 

Reinforce your brand image with the PasseportMedia electronic network. These screens are available at the Montreal Airport and are located exclusively in their highest traffic areas including public and customs areas, domestic, international and transborder jetties.

Capture the attention and leverage the long waits experienced by travellers and their escorts in strategic areas of the Airports!

 
 

MARK 



MARK is a Geo-Marketing Intelligence service exclusive to Astral Out-of-Home which allows advertisers to optimize their campaign by targeting consumers where they live, work, shop and play.

To learn more about MARK:
http://www.astralaffichage.com/en/services/MARK/MARK-knows/default.idigit



CONTACTS
 
For more information on Astral Out-of-Home's products please visit www.astraloutofhome.com or contact one of the following:

ONTARIO

Jordana Fatsis
National Sales Director
jfatsis@astral.com 
(416) 924-6664 #7226

QUEBEC

André Allard
Vice President, Sales, Quebec
aallard@astral.com 
514 939-5001 #7673

 
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