CBS Outdoor offers over 77,000 advertising display faces in major markets from coast to coast. The company provides full service support, including vinyl and lithographic in-house production.
The company's corporate roots can be traced back through earlier businesses including E.L. Ruddy, the original firm founded in 1904, as well as Outdoor Advertising Sales, Claude Neon, TDI and Mediacom. CBS Outdoor Canada is a division of CBS Outdoor which operates over one million outdoor and transit display faces worldwide including the Top 50 U.S. markets, Mexico, U.K. Ireland, France, Italy, The Netherlands, Spain and most recently China. CBS Outdoor is a division of CBS Corporation, the No. 1 platform in the world for advertisers, with pre-eminent positions in Broadcast and Cable Television, Radio, Out-of-Home and Online advertising.
CBS Outdoor Canada's wide product range and market distribution can accommodate national, regional and local campaigns. Advertisers use outdoor advertising to build brands, create mass awareness, promote special events, and to target audiences based on specific demographic information such as age, household income and ethnicity.
||CBS Outdoor has almost 7,000 poster faces that are located on key arterial routes and busy urban streets in all major Canadian markets. The majority of posters are front illuminated and are visible 7 days a week, night and day.|
TRANSIT SHELTERS/STREET LEVEL PRODUCTS
|CBS Outdoor has over 9,200 transit shelter and street furniture faces in major Canadian cities and towns. These are located on heavily traveled commuter routes, including major intersections and business centers. Transit shelters, Mediacolumns Kiosks and APTs (Automatic Public Toilets) have standard size advertising copy 47” x 68” (1.2m x 1.7m) which is compatible with subway posters.
||Permanent displays allow advertisers to dominate a market for an extended period of time. These large display panels offer higher than average daily traffic circulations, many with an excess of 100,000 viewers per day. |
|High impact, lasting images build awareness with the consumer. Additional drama can be added with space extensions and special effects.Larger-than-life size creates impact and is excellent for product and brand identification.
||CBS Outdoor’s giant murals and high-resolution wall mounted superbanners create stunning multi-media displays. Landmark locations in dynamic urban settings provide access to some of the hottest advertising spaces in Canada. A choice of hand-painted, vinyl banners and space extensions are possible at certain locations. |
|Backlights are a perfect product to showcase creative excellence. You can enhance your brand identity with high impact images in Canada’s top markets. Rear illumination delivers impressive visuals with vivid, high quality colour reproduction and a feeling of depth.
TRANSIT - INTERIORS - POSTERS
||Transit riders have time to read and internalize your message on their way to work, school, shopping and/or entertainment venues. Located in easy-to-read, hard-to-avoid locations, interiors reach more than 1 million riders daily in Toronto. |
TRANSIT - INTERIORS VERTICAL POSTERS
|Become part of your consumer's daily commute. Connect with thousands of people in motion, riding the subway morning, noon and night! The average Toronto subway rider spends 26 minutes on the train daily providing lots of "read and absorb" opportunities.
TRANSIT – EXTERIOR KINGS
||Available on buses and streetcars. Delivers mass awareness with the potential to reach over 90% of the market. Over 11 feet of full-colour, eye-level impact. |
TRANSIT – EXTERIOR SEVENTIES
Located on the backs and some sides of buses and streetcars, Seventies deliver mass audience awareness. Seventies are at eye level with drivers and passengers – allowing for extended exposure periods. The mobile nature of the medium allows for a high message reach.
TRANSIT – EXTERIOR VINYL WRAPS
||Eye popping larger-than-life images reach your audience where they live, work, shop and play! Effective in reaching motorists, passengers and pedestrians with above the traffic-line exposure. Buses can be chartered for promotional event campaigns.|
STATION PRODUCTS: SUBWAY – BACKLIT 50S & 100S
|Located in high traffic areas throughout the subway system, Backlits showcase your product in its best light! Located near stairwells in subway stations and at subway entrances, creative is unobstructed and at eye level.
STATION PRODUCTS: SUBWAY SPECIALTY
||Capture the attention of your consumers by displaying your message everywhere they look. Specialty products offer a unique variety of opportunities to make a dramatic impact. Specialty Products include: Station Domination, Stair Risers, Interior Domination (bus and subway), and Turnstile Wraps.|
For more information on CBS Outdoor’s products please visit www.cbsoutdoor.ca or email email@example.com.
STATION PRODUCTS: STATION POSTERS
|Station Posters reach over a million subway riders weekly on a busy network of underground streets and major transfer points. Well-lit, unobstructed poster locations at eye level capture audience attention. 3 minute average train wait provides lots of "read and absorb" opportunities. Able to skew demographically or geographically via "station-specific" campaigns.