PATTISON Outdoor is the largest domestic Out-of-Home advertising company in Canada with 42% of all traditional out-of-home advertising displays serviced from our 24 sales offices located across the country. With over 100 years in the advertising industry, PATTISON is the market leader in breadth and depth of market coverage. We provide advertisers with the most diversified selection of Outdoor products available across the Canadian landscape. Our inventory responds to the demands of today’s advertisers and their ever-evolving marketing strategies, providing the desired product variety and proximity to key demographic and geographic targets.

Our portfolio of products include Horizontal Posters, Vertical Posters, Street Ads, Transit Shelters, Backlit Posters, Superboards, Spectaculars, Wall Murals, Mall Posters, Banners & Vinyl applications, Transit Advertising and Airport Advertising along with several niche products such as, Bus Benches in Edmonton and Digital Networks across Canada.

PATTISON Outdoor Advertising is a division of Jim Pattison Industries Ltd. The Jim Pattison Group is Canada’s third largest privately held company with revenues of $6.7 billion and 31,000 employees.

National in Scope and Local in Focus
PATTISON Outdoor is committed to provide every advertiser with unparalleled quality, professionalism and satisfaction beyond expectation.


PRODUCTS

HORIZONTAL
	Larger than life 10'H x 20'W Horizontal Posters are offered by PATTISON in 300 communities of every size from coast to coast • They truly dominate the marketplace • Available in 28-day flights. • Provide high levels of reach and frequency while continuing to boast one of the lowest cost-per-thousand measures of all traditional media
VERTICAL
	At 16'H x 12'W, Vertical Posters continue the tradition of bringing advertisers to the streets with innovative products. Located at key locations in 15 markets across Canada, these posters provide advertisers a vertical format option better suited to some creative executions
STREET ADS
	Rear illuminated life sized Street Ad displays put your message at the eye level of pedestrians and motorists in the downtown core of Canada’s major markets They provide one of the largest street level advertising opportunities available Street Ad units may contain two, three or four faces in a freestanding display, and the format copy is compatible with standard Transit Shelter Ads and Mall Posters
TRANSIT SHELTERS
	Transit Shelter advertising continues to be one of the most popular choices among Canada's outdoor advertisers From coast to coast this product has entrenched itself into our urban environment and become a welcome source of protection from our harsh climate Providing an opportunity for advertisers to reach both pedestrians and vehicular traffic with your message Pattison Outdoor is pleased to offer Transit Shelter advertising opportunities from St. John's to Victoria
BACKLIT POSTERS
	Rear illumination and strategic placement make these 10'H x 20'W and 10'H x 30'W Backlit Poster displays stand out from the crowd Backlit Posters offer the advantage of being produced on flexible vinyl tarps that can be rotated to different locations over the life of a campaign, or taken down, stored and re-posted at a later date
SUPERBOARDS & SPECTACULARS
	These location specific displays combine exceptional size, vivid reproduction, and some of the country's most sought after addresses to create an unforgettable impression in the marketplace
WALL MURALS
	These location specific displays combine exceptional size, vivid reproduction, and unsurpassed presence to create an unforgettable impression. Wall Mural sizes are determined by wall space dimensions and as a result, are ideal for image enhancement campaigns or for showcasing your product larger than life
MALL POSTERS
	Unlike many other indoor advertising products, Mall Posters have existed as a medium for many years Their proliferation within the shopping community has resulted in it being one of the few media measured for circulation in today's increasingly cluttered mall environment. Pattison Outdoor remains committed to this advertising product and the audience that advertisers have come to expect from them Available in 28-day flights and measured on weekly circulation these displays are located in the main corridors, entranceways, and food courts of major shopping malls in markets from coast to coast
MALL BANNERS
	Prominently located within prime shopping malls across the country, Mall Banners showcase your product or service with vivid image reproduction and high exposure to mall pedestrians primed for spending
MALL SPECIALTY MEDIA
Mall Media provides the opportunity for advertisers to connect with consumers with a variety of options throughout the mall areas Reach your target in innovative ways with: - Wall Murals - Door Decals - Floor Decals - Column Wraps - Railing Wraps - Carousel Wraps - Awning Wraps - Escalator Wraps - Elevator Wraps - Lenticulars - Interactive Displays - Digital Mall Network TRANSIT ADVERTISING - ULTRATAIL, SUPERBUS
	Bright, bold, larger than life vinyl graphics applied to city transit vehicles create rolling billboards that reach every corner of a city – including areas closed to other forms of Out-of-Home media SuperBuses have an advertiser’s message applied to the sides, back, and as an option, the roof of the bus UltraTails cover the back of the bus and are available for a minimum of 12 weeks. Due to their production and installation requirements, SuperBuses are typically sold for a minimum of 26 weeks or 52 weeks depending on the market  UltraTails cover the back of the bus and are available for a minimum of 12 weeks Bus Murals cover a portion of the driver’s side of the bus and are sold for a minimum of 12 or 16 weeks, depending on the market
TRANSIT KING POSTERS
	King Posters are positioned at eye level on both the curb side and driver side of transit buses and reach motorists, cyclists, pedestrians and virtually anyone else who ventures out of doors in an urban environment King Posters have one of the lowest costs per thousand of any measured media
TRANSIT HEADLINERS
	PATTISON Headliners rise above city traffic to marquee your name, logo or contact information They can be used alone or in conjunction with King Posters Vinyl Extensions used with either Headliners or Kings add to the “WOW” factor and aid recall of your message
TRANSIT SEVENTY POSTERS
	Typically positioned on the back of city buses, these posters are highly visible to motorists, cyclists, transit commuters, and pedestrians Highly visible to motorists and pedestrians, Seventy Posters move your message to every part of the city at one of the lowest costs per thousand of any measured media
TRANSIT INTERIOR CARDS
	Traditional units are available in two formats, the 11"H x 35"W Standard Card and the 11"H x 70"W Super Card In some applications an advertiser will dominate the interior of the bus or LRT vehicle and create an advertising message that runs the entire length of the interior of the vehicle creating huge awareness
LRT STATION POSTERS
	Located at prime positions within LRT stations these vibrant eye level displays reach commuter and special event traffic using the Light Rail Transit systems of Calgary and Edmonton LRT Station Posters in Calgary and at some Edmonton stations are compatible with standard TSA copy Alternate sizes are also available in Edmonton
TRANSIT LRT 28 POSTERS
	Strategically placed, eye level LRT 28 Posters are a commuter focused medium Pattison Outdoor offers this unique product within Light Rail Transit (LRT) vehicles in Calgary and Edmonton, as well as the LRT stations in Calgary LRT 28 displays measure 27"H x 20"W and target commuters who ride the trains at least twice a day, five days a week These products are also great for reaching a high volume of people who are attending events such as the Calgary Stampede, hockey or football games
AIRPORT ADVERTISING AIRPOSTERS
	Located throughout airport passenger lounges and public areas these 3'H x 4'W horizontal displays use rear illumination and vivid reproduction to draw attention to your advertising message By virtue of people waiting for flights or meeting newly arrived passengers Airposters provide this captive audience with an opportunity to become informed and interested in your product or service
AIRLIGHTS
	AirLights are located on major access routes to Calgary, Edmonton, Saskatoon, and Ottawa International Airports and target both business and leisure travellers   AirLights create an image enhancing sustained presence in the marketplace
AIRPORT SPECTACULARS
	Airport Spectaculars are oversize horizontal displays located in passenger lounges, concourses, and baggage claim areas throughout the airport and simply cannot be missed Vivid reproduction and rear illumination add to the brilliance of these advertising messages and contribute significant appeal to passengers as they make their way throughout the Calgary Airport terminal
AIRPORT DISPLAYS   Displays within Calgary International Airport enable travelers to interact with your market for product demonstrations, information surveys or to close a sale AIRPORT PARKADE BANNER   Located in the Airport Parkade, these large banners expose business, pleasure travelers and their guests to your advertising message as they arrive and depart from the airport AIRPORT SPECIALTY PRODUCTS    Located on the exterior of the mobile walkways, these advertising opportunities can stretch for long distances between boarding gates It captures the interest of travelers who choose to walk along the mobile walkways AIRPORT KIOSKS
	Calgary Airport Kiosks provide advertisers with a unique opportunity to communicate directly to this audience while educating, informing, demonstrating a product usually on a one-to-one basis - perhaps even closing the sale
NICHE PRODUCTS
BUS BENCHES
	Benches allow you to cover the entire market or strategically target an individual neighbourhood areas or street  Subject to municipal regulations, design extensions beyond the standard rectangular back or Seat Plate additions can add to the impact of your message  Due to their close affiliation with the transit authorities and the city regulators Bus Benches are located in prime position at the transit stop offering an advertiser the opportunity for clear exposure to both vehicular and pedestrian traffic

PLACE BASED MEDIA

DIGITAL OFFICE NETWORK

PATTISON’s Digital Office Network offers the perfect opportunity to reach business professionals on their way to and from work when other media are not as accessible Digital Office Network is located in the elevators of downtown office towers in Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal The network consists of 15” digital video screens, full screen ads in 16:9 format, audio capable sound byte and delivers a minimum of 10 exposures per hour

Currently operating in key place-based environments providing advertisers with the ability to specifically target travelers in airport passenger lounges Our Digital Airport Network allows you to creatively reach your desired audience