OMAC : Creative Resources : Creating Effective OOH : Creating Effective OOH - Visuals
  • Campaigns which visualize the product benefit have higher awareness levels.

  • The use of artwork rather than photography resulted in higher awareness levels.

  • Artwork seems to be a warmer, more accessible approach which connects the consumer to the ad. As well fewer campaigns use artwork, so the novelty may also contribute to higher awareness.
 
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