OMAC : Market Profile : Edmonton
Edmonton is the capital for the Province of Alberta and is Canada’s sixth-largest city. Edmonton was an early aviation center and was once known as the ‘Gateway to the North’. That title changed to ‘Oil Capital of Canada’ in the 1970s, when the entire province boomed and Edmonton experienced explosive growth. Alberta’s oil sands are the world’s largest known hydrocarbon source. As the supply and service hub of Alberta’s oil industry, Edmonton derives benefits from being strategically located between the potentially largest supply of oil in the world, and the world’s largest oil consumer, the United States

As one of Canada’s premier research and education centres, the region has produced dynamic and thriving science and technology sectors such as life sciences, nanotechnology, agri-food processing, software development, micro electronics, manufacturing and telecommunciations solutions.

Most streets and avenues in Edmonton are designated by numbers rather than name, making it easy for everyone to locate addresses. Numbered avenues run east and west (and increase northbound) while numbered streets run north and south (and increase westbound).

The North Saskatchewan River drifts through the city centre, separating downtown, on the north bank, from the lively and interesting Old Strathcona district to the south. Between the two districts lies a series of beautiful parks. Downtown is bounded roughly by 104th Ave,100th Ave, 109th St and 95th St. Filled with mirrored, 1970s high rises, it bustles with office workers and shoppers during the day. Jasper Ave (101st Ave) is the main thoroughfare downtown.

Across the river, the historic Old Strathcona district, runs along 82nd Ave ( also called Whyte Ave) for several blocks east and west of 104th St. This neighbourhood is buzzing with funky shops, boutique hotels, bars and nightclubs.

The West Edmonton Mall is sprawled over 48 hectares and bills itself as ‘the world’s largest shopping and entertainment centre’.

City buses and a 10-stop tram system known as the Light Rail Transit (LRT) cover most of the city. There is an extensive system of pedways ( above and below ground) that connect most major downtown buildings and the LRT.

Edmonton International Airport is about 30 km south of the city along the Calgary trail, about a 45 minute drive from downtown. The airport is situated adjacent to Highway 2, Alberta’s major north-south transportation corridor linking Calgary and Edmonton. More than 5 million passengers used the airport in 2005.
Edmonton CMA Stats and Facts
Population
July 1, 2012 Estimate 1,204,053
Male 612,047
Female 592,006
% Canadian Total 3.45
Marital Status (2012 Estimates - Age 15+)
Single (Never married) 286,886
Married (Legal and common-law) 583,059
Separated (Legally Married) 23,650
Widowed 47,034
Divorced 60,379
Home Language (Top 3)
2012 Estimates % Total
English 1,048,469 88.23
Chinese 16,938 1.43
Punjabi 12,235 1.03
Income
2012 Total Income Estimate $ 52,236,777,499
% Above/Below National Average +26
% Canadian Total 4.35
2012 Average HH. Income $ 107,659
2012 Per Capita $ 43,384
Housing (2012 Estimates)
Occupied Private Dwellings 485,208
Owned 339,435
Rented 145,152
Occupations
2012 Estimates Male Female
Management 45,883 23,600
Business, Finance & Admin. 35,276 94,528
Natural & Applied Sci. and Rel’d 40,916 10,384
Health 9,046 34,395
Social Sci., Gov’t Serv’s & Relig’n 9,087 20,296
Education 10,614 16,544
Arts, Culture, Recr’n & Sport 7,496 10,524
Sales & Service 69,139 90,506
Trades, Transp. & EquipOps. Etc. 121,455 9,204
Primary Industries 17,010 3,746
Processing, Mfg. & Utilities 16,684 6,135
Retail Sales
2012 Retail Sales Estimate $ 20,805,380,055
% Above/Below National Average +26
% Cdn. Total 4.33
2012 per HH $ 42,879
2012 per Capita $ 17,279
Vehicles
2010 new vehicles registered (Year End) 62,057
Total vehicles on the road (Dec ’10) 983,069
Source: FP Markets, Canadian Demographics 2012
 
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