OMAC : Power of OOH : ROI
ROI

Insights on Maximizing Advertising ROI

BrandScience, a marketing and business effectiveness consultancy, analyzed more
than 600 econometric studies to determine the impact of various media on sales -
individually, in a media mix and over time. Several categories were examined
including consumer packaged goods, retail and finance categories. The research
revealed many interesting relationships.

DOWNLOAD EXECUTIVE SUMMARY HERE

 
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