Insights on OOH's Effectiveness
* This event is for advertising agency personnel, clients and OMAC member companies *
| Date: |
Wednesday October 27, 2010 |
| Location: |
The Sutton Place Hotel
845 Burrard Street
Vancouver, BC V6Z 2K6
Versailles A Room
|
| Time: |
8:30-9:00am Breakfast |
| |
9:00-10:30am Presentation |
PRESENTATIONS
Digital OOH
Results from a recent digital out-of-home survey conducted by TNS Canadian Facts, provide compelling insight into consumer’s awareness and perception of digital OOH displays and their influence in prompting consumers to take action.
Speaker: Rosanne Caron, President; OMAC
OOH's Effectiveness
Results from a Canadian study just completed by Vision Critical on the value and efficiency of OOH, will showcase recall and engagement metrics. Findings from an analysis by BrandScience, a global marketing and business effectiveness consultancy, will highlight the return on investment OOH delivers in a media mix.
Speaker: Jacqueline Demchuk, Marketing & Communications Director; OMAC
OOH Resources
A look at OMAC’s resources including the interactive mapping tool and the new microsite featuring international award-winning OOH creative.
Speaker: Rosanne Caron, President; OMAC