OMAC : Power of OOH : OOH Event 2010 - Vancouver : Insights On OOH Effectiveness
Insights On OOH Effectiveness

Insights on OOH's Effectiveness

* This event is for advertising agency personnel, clients and OMAC member companies *



Date: Wednesday October 27, 2010
Location:


The Sutton Place Hotel 
845 Burrard Street
Vancouver, BC V6Z 2K6
Versailles A Room

Time: 8:30-9:00am Breakfast
  9:00-10:30am Presentation
















PRESENTATIONS



Digital OOH

Results from a recent digital out-of-home survey conducted by TNS Canadian Facts, provide compelling insight into consumer’s awareness and perception of digital OOH displays and their influence in prompting consumers to take action.

Speaker: Rosanne Caron, President; OMAC



OOH's Effectiveness

Results from a Canadian study just completed by Vision Critical on the value and efficiency of OOH, will showcase recall and engagement metrics. Findings from an analysis by BrandScience, a global marketing and business effectiveness consultancy, will highlight the return on investment OOH delivers in a media mix.

Speaker: Jacqueline Demchuk, Marketing & Communications Director; OMAC



OOH Resources

A look at OMAC’s resources including the interactive mapping tool and the new microsite featuring international award-winning OOH creative.

Speaker: Rosanne Caron, President; OMAC


 

 

 
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