Shopper Marketing: Wednesday, May 2, 2012 / Noon – 1 PM EST

This seminar will provide participants with key insights from the 2011/2012 BrandSpark Shopper study with over 30,000 Canadian shoppers and highlight opportunities to influence buying decisions on the path to purchase.  

The following topics will be discussed:

• Shopper attitudes 
• Importance of health and environment
• The influence of Early Adopters
• Mobile marketing and social media opportunities
• Integrating OOH channels to connect with consumers


Presenters:
Robert Levy, President; BrandSpark International
Rosanne Caron, President; OMAC

To register for this webinar, click here.



Creating Effective OOH Communication: Tuesday, May 8, 2012/ Noon - 1 PM, EST

This session will provide participants with guidelines on what works creatively in OOH media. Award winning OOH ads from around the world will be shown.

The following areas will be discussed:

• The Impact of the OOH Environment
• Message Styles
• Branding
• Mobile Marketing
• Leveraging Digital OOH
• Special Effects/Stunts
• Creative Resources


Presenter:
To Be Confirmed

To register for this webinar, click here.



Mobile Marketing and Social Media: Tuesday, October 16, 2012 / Noon – 1 PM EST

This session will provide participants with recent examples and learning on the integration of mobile marketing and social media with OOH to connect with consumers on the go.

The following areas will be discussed:

• How OOH & Mobile Fuels the Social Networking Addiction
• Digital consumer behavior - 2-D barcodes, mobile coupons, texting, microblogging
• Impact & Role of Emerging Technology ie. Near Field Communication
• Future Outlook


Presenter:
Jacqueline Demchuk, Marketing & Communications Director; OMAC

To register for this webinar, click here.


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All webinars are provided as a resource service by OMAC to advertisers and their agencies. They are available in English and French.

Every registrant will receive a copy of the presentation.

You can attend these webinars online or in person. Please note that space is limited if you wish to attend in person.

*Please note that you must register for each course/webinar separately!*