OMAC : Power of OOH : OOH's Strengths : Consumer Behaviour
OOH Motivates Consumer Action

Question:

“We would now like to show you a list of things other people have said they have done after seeing a piece of OOH advertising. For each one please click on the option that describes when, if at all, you last behaved in that way after seeing OOH advertising.”


*Includes indoor, outdoor or transit ads
Sample: 3,173 Canadians aged 12+, living in CMA Markets.

Source: TNS Canadian Facts 2006.

 
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