OMAC : Power of OOH : OOH's Strengths : Commuting Habits : Commute Times
Commute Times

In 2010, Canadian workers spent an average of 65 minutes a day commuting to and from work.  Over the past two decades, commute times have increased significantly resulting in a commute time that is the equivalent of 12 full days a year.  Average commute times were the highest in the three largest metropolitan centres of Toronto (81 minutes), Montreal (76 minutes) and Vancouver (74 minutes).

82% of Canadian workers travelled to work by car while 12% took public transit.  Commuters using public transit had the longest commute times spending over and hour and a half to get to and from work.

OOH provides many opportunities for marketers to interact and influence purchase decisions as they commute to and from work.

Source: Statistics Canada – Canadian Social Trends Survey 2010

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