OMAC : Research : BrandScience

New 2015 study from Brandscience on OOH effectiveness

Download the 2015 OOH effectiveness study here

Insights on Maximizing Advertising ROI

BrandScience, a marketing and business effectiveness consultancy, analyzed more
than 600 econometric studies to determine the impact of various media on sales -
individually, in a media mix and over time. Several categories were examined
including consumer packaged goods, retail and finance categories. The research
revealed many interesting relationships.

Download the executive summary here

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