OMAC : Research : Digital Out-of-Home Study
Digital Out-of-Home Study

*Case studies and additional research on digital out-of-home consumer acceptance and safety impacts can be found on the Digital OOH Overview page, click here


A digital out-of-home survey conducted by TNS Canadian Facts provides compelling insight into consumer’s awareness and perception of digital OOH displays and their influence in prompting consumers to take action.

The survey was commissioned by OMAC, the Out-of-Home Marketing Association to identify opportunities for marketers to effectively use digital OOH displays in Canada.

For an executive summary of the results
click here.
 
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