The Canadian Out-of-Home Measurement Bureau (COMB) is an independent, tripartite media measurement organization composed of advertisers, advertising agencies and Out-of-Home operators.

• COMB is responsible for providing cost effective, comprehensive, up-to-date and accurate circulation data and Proof of Performance for all Out-of-Home media members. Where relevant and possible, this data will be location specific and in-market.
• COMB will undertake ongoing evaluation, development and management of Reach Frequency Models for its operator members.
• COMB will actively promote the relevance and necessity for independent third party audited circulation for the Out-of-Home Industry in Canada.

COMB provides vehicular and pedestrian traffic counts for Outdoor and Indoor Media. COMB approved data is the foundation from which Gross Rating Points ( GRP’s) are developed.

COMB Navigator™/Navigateur is the only industry endorsed Reach & Frequency planning model for the Outdoor industry in Canada. Agencies, advertisers and Outdoor operators use this planning tool for the evaluation for all the media operated by members of the Canadian Out-of-Home Measurement Bureau.

• Proof of Performance – Random audits of operator sites are conducted in every region across Canada on a monthly basis.
• Campaign Specific Audits – Advertisers and agencies can commission COMB to verify the accuracy of an Out-of-Home campaign posting and circulation.

For more information on COMB, please visit their website at www.comb.org or contact Karen Best, President of COMB at 416-968-3823 or email her at kbest@comb.org