The Canadian Out-of-Home Measurement Bureau (COMB) sets the industry standard for measurement of OOH advertising audiences across Canada, providing a consistent, common way to evaluate OOH media.
It publishes circulation and planning data for close to 80,000 OOH advertising faces and screens in over 250 markets.
COMB’s Research Committee - an important “policing body” of research and media experts - ensures that all methodologies are thoroughly analysed for integrity, precision and the highest standards of research practice.
COMB Data Report
This software application is accessible from the desktop of advertising agencies and COMB OOH company members.
Users can quickly build custom reports to view the COMB-approved OOH landscape and corresponding average market circulations.
Includes 16 OOH companies and 38 OOH products in 250 markets; data represents close to 80,000 outdoor and indoor advertising faces or screens.
More at www.comb.org/combdatareport
COMBNavigator® is a planning and reach-frequency analysis tool that adds insight and productivity to the outdoor advertising planning process.
The software is accessible from the desktop of advertising agencies and COMB OOH company members along with the COMB Data Report.
COMB holds its Out-of-Home Company members to the highest standards of performance by conducting random audits of OOH postings – unannounced, anytime, at any location.
Audit scores are published twice per year.
A learning program comprised of seminars and webinars that “decode” COMB’s stringent measurement process.
Software webinar-demonstrations and video tutorials provide tips & tricks for getting the most out of COMBNavigator® and the COMB Data Report application.
Learn more and register here.