Canada/USA: Facts & Stats

Canada Flag US flag
Population 35M 324M
Size (Km2) 9,984 9,827
# of households 13.3M 117.5M
Top 3 markets Toronto
Montreal
Vancouver
New York
Los Angeles
Chicago
Top 3 – % of total population 35% 15.5%
Median total household income CAD $76,550 US $53,657
Average time spent commuting 51min 60min
Top 3 languages spoken at home English – 57%
French – 21.7%
Other – 20.6%
English – 82%
Spanish – 11%
Indo-European – 4%
OOH Revenue $789 Million (2016)* $7.6 Billion (2016)
OOH Ad Spend Share 5% 4.3%
Coverage 80% 80%
Planning tools R/F model
BBM/RTS
Mapping
R/F model
BBM/RTS
Mapping
Eyes On
Industry Organizations COMB, OMAC OAAA, TAB
*Estimated Revenue for the total industry includes Nielsen reported OOH companies and non Nielsen reporting OOH companies

Top 10 OOH Categories

 

Canada Flag

  • Quick Service Restaurants
  • Alcohol & Related Beverages
  • Retail
  • Media: TV, Radio, OOH, Station Promo
  • Real Estate
  • Financial Services – Banking, Investments
  • Lotteries – Provincial
  • Telecommunications/Telco
  • Entertainment
  • Automotive
 

US flag

  • Misc services & Amusements
  • Retail
  • Media & Advertising
  • Restaurants
  • Public Transportation,¬†Hotels & Resorts
  • Financial
  • Insurance & Real Estate
  • Government, Politics and Organizations
  • Communications
  • Automotive dealers and services

Source: OAAA, Nielsen Media Research


OOH Spend

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US flag