Canada/USA: Facts & Stats

Canada Flag US flag
Population 36M 323M
Size (Km2) 9,984 9,827
# of households 13.3M 117.5M
Top 3 markets Toronto
Montreal
Vancouver
New York
Los Angeles
Chicago
Top 3 – % of total population 35% 15.5%
Median total household income CAD $76,550 US $53,657
Average time spent commuting 51min 60min
Top 3 languages spoken at home English – 57%
French – 21.7%
Other – 20.6%
English – 82%
Spanish – 11%
Indo-European – 4%
OOH Revenue in 2015 $768 Million $7 Billion
OOH’s share of ad revenue 8.2% 5.8%
Coverage 80% 80%
Planning tools R/F model
BBM/RTS
Mapping
R/F model
BBM/RTS
Mapping
Eyes On
Industry Organizations COMB, OMAC OAAA, TAB

Top 10 OOH Categories

 

Canada Flag

  • Quick Service Restaurants
  • Alcohol & Related Beverages
  • Retail
  • Media: TV, Radio, OOH, Station Promo
  • Real Estate
  • Financial Services – Banking, Investments
  • Lotteries – Provincial
  • Telecommunications/Telco
  • Entertainment
  • Automotive
 

US flag

  • Service Business & Amusements
  • Retail
  • Government, Politics
  • Automotive Dealers & Services
  • Media & Advertising
  • Financial
  • Restaurants
  • Public Transportation
  • Hotels & Resorts
  • Communications

Source: OAAA, Nielsen Media Research


OOH Spend

Canada Flag

OOH Expenditure Canada 2010 - 2015

US flag

OOH Expenditures US 2010 - 2015